Tono de Marca

Aspirational yet approachable; sophisticated and gourmet, appealing to discerning palates, but also friendly and down-to-earth. It is passionate, personal, encouraging, and solutions-oriented, conveying a shared experience of busy food lovers finding a high-quality solution.

Valores de Marca

• •Quality and Authenticity
• •Convenience and Modernity
• •Passion for Food
• •Sustainability
• •Innovation

Mejores Prácticas

• •Lead with Passion: Always convey a genuine love for food. Use descriptive and evocative language that stimulates the senses.
• •Be the Solution, Not Just a Product: Frame your messaging around solving the customer's problem (lack of time, boring food options) in an empowering way.
• •Maintain a Personal Touch: Continue to share the founders' story and the "why" behind the brand. This builds a connection that larger, more impersonal companies can't replicate.
• •Keep it Aspirational but Attainable: Use high-quality visuals and sophisticated language, but always ensure the overall message is welcoming and not elitist. The goal is to elevate the everyday meal.
• •Be Transparent About Quality: Consistently mention the use of "real ingredients" and the absence of artificial additives. This reinforces your core value of authenticity and builds trust.

Percepción Social

The brand is perceived by its followers as stylish, high-quality, and a desirable option for convenient meals. It is seen as a legitimate player in the gourmet food scene, with positive engagement and no significant negative public feedback, indicating it is in a growth phase.

Ejemplos de Copy

• •Your Tuesday just got a gourmet upgrade. Our [Dish Name] is crafted with the same love and real ingredients you'd use in your own kitchen—if you had the time. Swipe to see the delicious details. #FogaFoods #GourmetMadeEasy #RealFood
• •Busy week? Don't settle for boring. We've got your lunch and dinner covered with flavors from around the world. What's your craving? #FogaFoods #FrozenGourmet #MealPrepInspo
• •Tired of the same old frozen aisle? So were we. That's why we created FOGA Foods: Chef-inspired meals, ready when you are. Taste the difference real ingredients make.
• •Don't Cook Tonight. Let Us. Enjoy a delicious, home-cooked meal without the hassle. Explore our new arrivals and rediscover your love for dinner time. Get 10% off your next order.
• •Your time is valuable. Your meals should be too. FOGA Foods delivers gourmet, ready-to-heat meals that fit your demanding schedule and your high standards. Order now for delivery in Santiago.