Brand Tone

Innovative, sophisticated, and scientific; aspiring to be empowering and personal. The overall feel is clean, modern, and premium, using terms that project authority and technological advancement.

Brand Values

• •Innovation and Technology
• •Personalization
• •Health and Hygiene
• •Effectiveness and Results
• •Simplicity and Self-Care

Best Practices

• •Lead with Technology: Always emphasize the "smart" aspect of the product. Use terms like "AI," "skin sensors," "app-sync," and "personalized routine" to reinforce the brand's innovative edge.
• •Focus on "Personalization": The key differentiator is the customized routine. Frame the product not as a generic tool, but as a personal beauty coach or analyst dedicated to the user.
• •Use a Scientific yet Accessible Tone: Blend technical terms (T-Sonic™ pulsations, 24k gold sensors) with benefit-oriented language (glowing complexion, purified skin) to sound authoritative without being intimidating.
• •Highlight Hygiene and Quality: Consistently mention the benefits of the medical-grade silicone (35x more hygienic than nylon) to build trust and justify the premium price point.
• •Maintain a Clean, Modern Aesthetic: Ensure all visual and written content reflects a minimalist, sophisticated, and futuristic style. Use crisp images, clean fonts, and a simple color palette to align with the Swedish design heritage of the brand.

Social Perception

Perceived as a premium, innovative beauty gadget, often seen as an investment. While effective for cleansing, there's skepticism regarding the essential value of its 'smart' features and app. It is respected for design and innovation, though product durability and customer service can be concerns.

Copy Examples

• •Your dermatologist is now in your pocket. The LUNA fofo isn't just a cleansing brush. It's your personal skin analyst. Our 24k gold sensors read your skin's moisture levels to create a custom routine in the FOREO app. Stop guessing, start glowing.
• •Tired of one-size-fits-all skincare? The LUNA fofo creates a cleansing routine as unique as you are. Sync with the FOREO app for a personalized analysis and let our T-Sonic™ pulsations reveal your skin’s true potential. #SmartSkincare #FOREO
• •Experience a revolutionary cleanse. The LUNA fofo uses advanced technology to analyze your skin and personalize your daily routine. Made with ultra-hygienic silicone, it removes 99.5% of dirt and oil, leaving your skin purified, prepped, and radiant. The future of beauty is here.
• •Don't just wash your face. Understand it. The FOREO LUNA fofo provides a deep, gentle cleanse while its smart sensors tell you what your skin needs most. Get smarter skincare and a radiant glow that gets noticed.
• •Ready for your smartest cleanse ever? The LUNA fofo is waiting. Analyze your skin, sync your custom routine, and let our signature pulsations work their magic. For a limited time, get 15% off the device that’s changing the face of skincare.