Brand Tone

Authentic & Passionate, Community-Oriented & Welcoming, Artistic & Craft-Focused, Established & Experienced, Friendly & Approachable

Brand Values

• •Artistic Integrity & Quality Craftsmanship
• •Community & Collaboration
• •Education & Sharing Knowledge
• •Legacy & Resilience
• •Passion for the Craft

Best Practices

• •Tell Your Story Authentically: Consistently weave in the history and passion behind Foelber Pottery. Share anecdotes, the journey, and the artists' connection to their craft. This reinforces the established and passionate tone.
• •Highlight the "Handmade" and "Local" Aspects: Emphasize the unique, handcrafted nature of each piece and your roots in the Houston art community. This supports the artistic, community-oriented, and authentic values.
• •Use Warm, Inclusive Language: Especially when promoting classes or community events, ensure the language is welcoming and encouraging to foster a sense of belonging.
• •Showcase the Process and People: Share behind-the-scenes glimpses of the studio, the artists at work, and the techniques used. This makes the craft more tangible and reinforces the craft-focused and authentic tone. Video content on YouTube is excellent for this.
• •Maintain a Consistent Visual Identity: Ensure that photography and videography across all platforms reflect the quality, artistry, and warmth of the brand. High-quality images of the ceramics are crucial.

Social Perception

Respected Local Institution, Source of Quality, Unique Ceramics, Valued Educational Resource, Supportive of Artists, Authentic and Passion-Driven

Copy Examples

• •Headline (Website/Social Media): Foelber Pottery: 45 Years Fired by Passion. Discover handcrafted ceramics from the heart of Houston.
• •Instagram Post (Showcasing a new piece): Fresh from the kiln! This hand-thrown vase tells a story of earth and artistry. Each curve and glaze is a testament to decades of dedication to our craft. Come find a piece that speaks to you. #FoelberPottery #HoustonArt #HandmadeCeramics #ArtisanPottery #UniqueDecor
• •Facebook Event (For "Contained & Arranged"): Experience the magic where clay meets bloom! Join us for our 27th annual 'Contained & Arranged' event, a vibrant collaboration of local ceramicists and floral artists. Witness stunning handcrafted vessels transformed by breathtaking floral designs. A feast for the senses! [Link to event details] #FoelberPotteryEvents #HoustonArtsScene #CeramicsAndFlowers #LocalArtists #SupportLocalArt
• •Email Newsletter (Promoting classes): Unearth Your Inner Artist. Whether you're new to clay or looking to refine your skills, our adult pottery classes offer a welcoming space to learn, create, and connect. Join the Foelber Pottery family and experience the joy of transforming clay with your own hands. Sign up for our next session! [Link to class schedule] #PotteryClassesHouston #LearnPottery #CreativeHouston #FoelberStudio
• •Product Description (For an online shop item, e.g., a unique mug): Start your day with a touch of handcrafted artistry. This one-of-a-kind mug, born from decades of passion at Foelber Pottery, feels as good in your hands as it looks on your table. More than just a mug, it's a piece of Houston's rich ceramic heritage. [Dimensions, materials]. #FoelberPotteryShop #HandcraftedMug #SupportArtisans #FunctionalArt #HoustonMade