Brand Tone

confident, edgy, and aspirational

Brand Values

• •Quality and Craftsmanship
• •Modern Style
• •Individuality and Self-Expression
• •Urban Aesthetic

Best Practices

• •Use a Confident and Active Voice: Employ strong verbs and declarative sentences. Avoid passive language to maintain a tone of authority and self-assurance.
• •Keep it Concise and Punchy: In a market driven by visual content and short attention spans, clear and direct messaging is key.
• •Leverage Aspirational Language: Use words and phrases that inspire and empower the customer, connecting the brand to a desired lifestyle.
• •Maintain Visual and Textual Harmony: Ensure that the edgy and premium tone of the copy is reflected in the brand's photography and overall design aesthetic.
• •Engage with the Community in the Brand Voice: When responding to comments and messages on social media, maintain the brand's confident and cool tone to reinforce its identity.

Social Perception

Premium, on-trend brand delivering high-quality and stylish streetwear denim, perceived as authentic and desirable within the streetwear community, with a loyal customer base.

Copy Examples

• •Engineered for the bold. The new 'Vengeance' stacked denim has arrived. Claim yours and command the streets.
• •Your city. Your rules. Our denim. #FocusJeans #Streetwear
• •The Fit You've Been Searching For is Here.
• •Meticulously crafted for a flawless silhouette and built to withstand the urban landscape. This isn't just denim; it's a statement.
• •Beyond Trends. Beyond Hype. Just Pure Denim Excellence.