Brand Tone

helpful, professional, slightly playful, friendly, relatable, clear, encouraging, supportive

Brand Values

• •Respect for Focus
• •Effective Communication
• •Productivity
• •Simplicity
• •Workplace Harmony

Best Practices

• •Lead with the Problem: Always start by addressing the core pain point: interruptions and the cost of lost focus. This makes the solution (the product) immediately relevant.
• •Keep it Clear and Simple: Avoid technical jargon. The product is simple, and the language should be too. Use words like 'easy,' 'simple,' 'clear,' and 'respectful.'
• •Embrace Relatable Humor: Use lighthearted humor about office life (e.g., the 'drive-by' question, the 'just a second' interruption) to build a connection with the audience. This makes the brand more human and approachable.
• •Balance Individual and Team Benefits: Frame the narrative to show how FocusFlag benefits both the user (uninterrupted work) and the team (less friction, clearer communication, mutual respect). This is crucial for B2B sales.
• •Maintain a Helpful Tone: Position the brand as a supportive partner in productivity. The copy should feel encouraging and empowering, not demanding. Use active, positive language that focuses on the gains, not just the prevention of loss.

Social Perception

Perceived as a clever and practical solution to a common and relatable problem. It is seen as a tool that significantly improves workplace culture, thoughtful and innovative. Overall sentiment is positive, with users becoming strong advocates.

Copy Examples

• •Flow state is fragile. Protect it. That one "quick question" can derail your focus for 23 minutes. Raise the flag to tell your team you're in the zone, without saying a word. Get your FocusFlag today and reclaim your concentration.
• •Tired of productivity theater? Let's get real work done.
• •Less Taps on the Shoulder. More Work Done. The simple, respectful way to signal you're busy. FocusFlag is the non-verbal cue your team has been waiting for.
• •"Just one quick question..." vs. The universal sign for "I'm in the zone." The FocusFlag makes it easy to respect everyone's time. #DeepWork #Productivity
• •Your headphones say "I'm busy," but your colleague's question is already on its way. The FocusFlag is a visual cue that can’t be missed. #OfficeEtiquette #Focus