Brand Tone

Innovative and Tech-Forward, Supportive and Encouraging, Educational and Informative, Professional yet Accessible

Brand Values

• •Productivity Enhancement
• •Well-being and Mental Performance
• •Innovation
• •Self-Awareness and Improvement
• •Accessibility

Best Practices

• •Focus on Empowerment through Insight: Always frame the technology (AI, biofeedback) as a means for the user to gain understanding and control over their own focus and productivity.
• •Be Data-Driven but Human-Centric: While highlighting the technological aspects, emphasize the tangible benefits for the user's well-being, stress reduction, and goal achievement.
• •Maintain a Tone of Encouragement and Support: Position FOCI as a partner in the user's journey towards better focus, acknowledging the challenges of distraction in the modern world.
• •Use Clear and Accessible Language: Avoid overly technical jargon. Explain complex concepts like "cognitive biometrics" or "machine learning" in terms of user benefits and simple processes.
• •Be Authentic and Transparent: Acknowledge that achieving focus is a process. While showcasing benefits, avoid overstating capabilities. Ground claims in the device's actual functionalities like emotion tracking and distraction alerts.

Social Perception

Generally perceived as an innovative "quantified self" device for those serious about understanding and improving their concentration and productivity. It's viewed as a tool that can provide valuable insights if used consistently and under the right conditions.

Copy Examples

• •Headline: Unlock Your Deep Focus. Understand Your Mind with FOCI AI. Body: Stop guessing, start knowing. FOCI's AI-powered wearable translates your breathing patterns into real-time cognitive insights. Identify distractions, manage stress, and cultivate lasting focus. Your peak productivity awaits.
• •Headline: Master Your Mental State. FOCI: Your Personal Focus Coach. Body: Feel like you're constantly battling distractions? FOCI provides gentle nudges and biofeedback training to help you recognize and overcome them. Learn to control your attention and conquer your day.
• •Headline: The Science of Productivity, Simplified. Body: FOCI leverages advanced biofeedback and machine learning to give you a clear window into your work patterns. Track focus, calm, stress, and fatigue to optimize your performance and well-being.
• •Headline: More Than Just Tracking. It's Focus Training. Body: Don't just see your stats, improve them. FOCI’s biofeedback technology actively helps you train your mind for deeper concentration and resilience against stress and fatigue. Elevate your mental game.
• •Headline: For Students & Professionals: Achieve Your Cognitive Best. Body: Whether it's acing exams or excelling at work, FOCI provides the insights and tools to help you perform at your peak. Understand your unique focus rhythms and unlock your full potential.