Brand Tone

Youthful & Trendy, Accessible & Friendly, Empowering & Expressive, Playful & Vibrant

Brand Values

• •Affordability
• •Quality & Innovation
• •Cruelty-Free
• •Customer-Centricity
• •Inclusivity & Self-Expression

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (where appropriate), and platforms your Gen Z-focused audience uses. Stay updated on their current trends and what excites them in beauty.
• •Emphasize Key Values Consistently: Always weave in core messages like affordability ("wallet-friendly," "doesn't break the bank"), cruelty-free, and trendy/innovative aspects in your copy, whether it's a product description, social media post, or ad.
• •Be Authentic and Relatable: Avoid overly corporate or stiff language. Use a friendly, approachable, and sometimes playful tone. Incorporate user-generated content and influencer language styles where it feels natural.
• •Stay Visually and Verbally Cohesive: Ensure the tone of the copy aligns with the brand's visual identity (bright, youthful, vibrant). Use emojis and popular internet slang (judiciously) to enhance the youthful and trendy feel.
• •Focus on Empowerment and Fun: Frame product benefits around self-expression, creativity, and the joy of makeup. Encourage experimentation and celebrate individuality. Use words that evoke excitement, confidence, and fun (e.g., "slay," "glow up," "dazzle," "vibrant").

Social Perception

Popular Among Young Consumers & Budget-Conscious Shoppers, Seen as Good Value for Money (with caveats), Influencer-Driven, Generally Trusted, But Some Skepticism Exists, Associated with "Fast Fashion" of Makeup

Copy Examples

• •Headline: Sparkle Without the Splurge! ✨ Your Fave Looks Start Here. Body: Get ready to slay all day with Focallure! High-pigment, cruelty-free makeup that’s as kind to your wallet as it is to animals. Why wait? Glow up now! #FocallureGlow #AffordableGlam
• •Headline: Express Your Inner Vibe. 🎨 Endless Colors, Zero Limits. Body: From bold brights to dreamy shimmers, Focallure has every shade you need to tell your story. Create, play, and be unapologetically YOU. Cruelty-free & always on-trend. Shop the latest drops! #FocallureVibes #BeautyYourWay
• •Headline: TikTok Made You Buy It? 😉 We Gotchu! Body: Seen the viral looks? Create them with Focallure! Get that flawless finish and those poppin’ colors without breaking the bank. Join the Focallure fam and show us your best #FocallureChallenge! #TrendyMakeup #BudgetBeauty
• •Headline: Real Glam, Real Prices. 💖 Beauty for Every Babe. Body: We believe everyone deserves to feel fabulous. That’s why Focallure delivers stunning, high-quality makeup at prices you’ll love. Cruelty-free, because beauty shouldn’t cost the earth (or your savings!). #FocallureRealness #WalletFriendlyFabulous
• •Headline: Your Daily Dose of Dazzle! ✨ Unleash Your Sparkle. Body: Life’s too short for boring makeup! Dive into Focallure’s world of vibrant colors and shimmering finishes. Be bold, be bright, be you. Shop now and let your true colors shine! #ShineWithFocallure #CrueltyFreeCosmetics