Brand Tone

aspirational, sophisticated, and empowering

Brand Values

• •Quality and Exclusivity
• •Expert Curation
• •Empowerment
• •Personalization
• •Social Responsibility

Best Practices

• •Maintain an Empowering Tone: Always use language that inspires and enables customers, positioning them as the creators of their own beautiful spaces.
• •Highlight Exclusivity and Quality: Consistently mention the high-end nature of the fabrics and their sources to reinforce the brand's premium positioning.
• •Emphasize Curation and Expertise: Remind the audience that collections are assembled by professionals, which guarantees a cohesive and stylish result.
• •Use Visually Descriptive Language: Words like "symphony," "vibrant," and "elegant" should be used to describe the fabrics, appealing to the aesthetic sensibilities of the target audience.
• •Focus on the Solution: Frame the products not just as fabrics, but as "design solutions" that simplify the decorating process and ensure a successful outcome.

Social Perception

positive, positioning it as a niche provider of luxury home textiles. It is seen as an innovative platform that bridges the gap between the professional design world and the discerning consumer.

Copy Examples

• •Stop dreaming about a designer home and start creating it. Our curated fabric collections, sourced from the world’s most exclusive design houses, are now at your fingertips. Become your own decorator with Focal Fabrics. #InteriorDesign #LuxuryFabrics #DIYDecorator
• •Introducing the 'Elizabeth Collection'—a symphony of texture and color. Designed to bring a touch of timeless elegance to any room, these fabrics are your first step to a stunning home transformation. Swipe to see the possibilities. #FocalFabrics #HomeDecor #DesignerTextiles
• •Focal Fabrics was born from a simple idea: everyone deserves a beautiful home. Founded by interior designer Eleanor Bond, we unlock the door to the world's finest fabrics, previously reserved for professionals. We empower you with curated collections and expert guidance to bring your personal vision to life.
• •Feeling inspired but need a professional eye? Our expert design consultations are here to refine your vision. Let's work together to select the perfect fabrics that tell your story. Book your personalized session today.
• •Pin your way to the perfect palette. Discover pre-coordinated fabric collections that make designing your space effortless and elegant. Explore our boards for endless inspiration. #HomeInspo #FabricDesign #Moodboard