Brand Tone

Informative, Trustworthy, and Locally Proud.

Brand Values

• •Health and Wellness
• •Quality and Durability
• •Local Manufacturing
• •Customer-Centricity

Best Practices

• •Always Lead with Health Benefits: Frame every product feature in terms of how it improves the customer's health and well-being (e.g., 'anti-allergenic fabric for uninterrupted breathing' instead of just 'anti-allergenic').
• •Reinforce 'Made in Georgia': Consistently mention your local manufacturing status. This is a powerful differentiator that builds trust and local pride.
• •Use the Voice of Authority: Continue to leverage testimonials or advice from medical and wellness experts. This third-party validation elevates the brand above competitors.
• •Be Specific and Transparent: Maintain transparency by providing detailed product information (foam density, composition, etc.) and clear warranty terms. This builds confidence and justifies premium pricing.
• •Maintain a Reassuring & Professional Tone: In all communications, from ad copy to customer service responses, the tone should be helpful, informative, and professional, reinforcing the brand's position as a trusted expert in sleep wellness.

Social Perception

The brand is perceived as a specialized, local manufacturer of high-quality, health-focused mattresses. The lack of widespread negative reviews, combined with positive engagement on their Facebook page, suggests a generally favorable public perception. Customers appear to value the direct-from-factory model and the health benefits highlighted in the brand's marketing. The association with medical professionals further enhances their credibility.

Copy Examples

• •Invest in Your Health, Night After Night. Discover the orthopedic mattress that doctors in Tbilisi recommend for a truly restorative sleep.
• •Proudly made in Georgia, for Georgians. As the only foam factory in the country, we guarantee quality you can feel and a 10-year warranty you can trust. Sleep better, live better. #FoamTbilisi #MadeInGeorgia
• •Tired of restless nights? Our Duo Luxe mattress isn't just a bed; it's a nightly wellness ritual. With 4cm of anatomical memory foam, it contours to your body, relieving pressure points and ensuring your spine stays perfectly aligned. Wake up refreshed and pain-free.
• •Your journey to perfect sleep starts now! For a limited time, get free delivery anywhere in Tbilisi. Plus, enjoy the peace of mind that comes with a 10-year warranty. Don't wait to transform your sleep.
• •Choosing the right mattress is crucial for your back health. Watch our latest video where Rehabilitation Specialist Eka Gvinjilia explains what to look for. Have questions? Drop them in the comments below!