Brand Tone

Informative, Expert, Helpful, Direct

Brand Values

• •Specialization/Expertise
• •Quality Products
• •Customer Support & Satisfaction
• •Comprehensive Solutions
• •Resourcefulness
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Informative, Expert, Helpful, Direct) with examples of "do's and don'ts" for any writer creating content.
• •Prioritize Clarity and Information: Ensure all copy is easy to understand, provides necessary details, and answers potential customer questions proactively. Avoid overly technical jargon unless explaining it clearly.
• •Emphasize Solutions and Benefits: Frame product descriptions and marketing messages around how `foamboard.com`'s products and services solve customer problems or help them achieve their goals.
• •Maintain a Helpful and Approachable Demeanor: Even when conveying expertise, ensure the language is welcoming. Encourage questions and interactions through clear calls to action and accessible contact information.
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions, blog posts, or any (future) social media, the core tone should remain consistent to build a recognizable and trustworthy brand identity. Review content regularly for adherence to this tone.

Social Perception

Niche Specialist, Resource for Professionals and Hobbyists, Online Retailer, Trustworthiness

Copy Examples

• •Headline (Website Banner): Your Project Starts Here: Premium Foam Board, Expertly Cut, Delivered Fast.
• •Product Description Snippet (Self-Adhesive Foam Board): Tired of messy glues? Our Self-Adhesive Foam Board offers a flawless, bubble-free finish every time. Perfect for quick mounts and professional presentations. Get expert results, effortlessly.
• •Social Media Post (If they had an active, dedicated presence for foamboard.com): Did you know? The right foam board can make all the difference in your display. Our latest blog post breaks down the best choices for durability, printability, and impact. Link in bio! #FoamBoardExperts #PresentationTips #DIYProjects
• •Email Subject Line (Targeting Businesses): Elevate Your Presentations: Custom-Cut & Wholesale Foam Board from Foamboard.com
• •About Us Snippet: At Foamboard.com, we're more than just suppliers; we're foam board specialists. From artists to architects, we provide the quality materials and know-how to bring your vision to life. Questions? Our experts are ready to help you choose the perfect board.