Brand Tone

Informative and Helpful, Professional and Expert, Direct and Efficient, Accessible and Customer-Oriented, Practical

Brand Values

• •Quality
• •Speed and Reliability
• •Customer Service/Support
• •Expertise
• •Comprehensiveness
• •Value/Competitive Pricing

Best Practices

• •Prioritize Clarity and Conciseness: Reflect the brand's efficiency by getting straight to the point. Use clear, unambiguous language. Avoid jargon where possible, or explain it if necessary for a B2B audience.
• •Emphasize Solutions and Benefits: Focus on how the products and services help the customer achieve their goals (e.g., "perfect eindresultaat," "make your promotion an eye-catcher"). Frame features as benefits.
• •Maintain a Helpful and Approachable Stance: Consistently invite questions ("Heeft u vragen? Neem gerust contact op"). Ensure the language, even when professional, feels supportive rather than overly corporate or distant.
• •Showcase Expertise Subtly: Integrate helpful tips, refer to years of experience, and highlight the breadth of the product range to reinforce specialist status without being boastful. Let the information speak for itself.
• •Be Direct and Action-Oriented: Use clear calls to action that guide the user (e.g., "Order easily online," "Request a quote"). Make the purchasing process sound straightforward and efficient.

Social Perception

Perceived as a specialized supplier with a comprehensive range of foam board products and a focus on efficient delivery, Expertise in their field, Reliability due to long history (since 1995) and claims of fast, reliable service.

Copy Examples

• •Headline: Your Project, Our Priority: Premium Foam Board, Delivered Fast. Body: At Foamboarden.nl, we're more than just a supplier; we're your partner in creation. Get expert advice, choose from Europe's largest foam board selection, and receive your order as early as tomorrow. Quality and speed you can build on. (Tone: Professional, Efficient, Customer-Oriented)
• •Headline: Don't Just Present. Impress. The Perfect Foam Board Awaits. Body: From intricate architectural models to stunning presentation backdrops, find the exact foam board you need. Custom sizes, diverse thicknesses, and all the accessories. Have questions? Our specialists are ready to help you make the best choice. (Tone: Expert, Informative, Accessible)
• •Headline: Stop Searching, Start Creating. Foamboarden.nl: Fast, Affordable, Reliable. Body: Why wait? With our extensive in-house stock, your foam board order (placed before 2 PM) is typically shipped the same day. Benefit from competitive prices and the assurance of a trusted specialist since 1995. (Tone: Direct, Efficient, Value-Oriented)
• •Headline: Unlock Your Creative Potential with the Right Foundation. Body: Foamboarden.nl offers a vast range of foam boards for every project imaginable – from hobby crafts to professional displays. Explore our blog for tips and tutorials, and let our quality materials bring your vision to life. (Tone: Helpful, Informative, Practical)
• •Headline: Big Ideas? We've Got the Board. And the Expertise. Body: Serving businesses and individuals across the Netherlands and Belgium, Foamboarden.nl is your dedicated source for all things foam board. Need a custom cut? Looking for advice on the best type for your trade show? We're here to support your success. (Tone: Professional, Accessible, Expert)