Brand Tone

Clever & Witty, Premium & High-Quality, Minimalist & Aesthetic, Rebellious Charm, Approachable & Friendly

Brand Values

• •Creativity & Uniqueness
• •Quality & Premium Experience
• •Elevation of Gifting
• •Customer Satisfaction
• •Resilience & Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., witty, sophisticated, minimalist, cheeky) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand their humor, their language, and what resonates with them within the cannabis culture. Tailor your cleverness to be relatable and appreciated.
• •Use Consistent Terminology: While navigating advertising restrictions, establish a consistent way of alluding to cannabis or the culture (e.g., "a touch of marijuana flair," "cannabis-themed," "elevate your gifting," "rebellious charm").
• •Focus on the "Why": Connect back to your mission of elevating the gifting experience and providing premium, unique products. This ensures the cleverness doesn't overshadow the quality message.
• •Review and Refine: Regularly review all copy across platforms (website, social media, emails, product descriptions) to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust.

Social Perception

Positive, Niche & Specialized, Stylish & Modern, Trustworthy

Copy Examples

• •Headline: "Don't Just Send a Card. Send an Experience." Body: "Our minimalist, cannabis-themed cards are more than just paper. They're a statement. With a special spot for their favorite pre-roll or a sweet note, fntsma cards deliver a rebelliously charming gift they won't forget. Elevate your gifting game." Call to Action: Shop Now & Spark Joy.
• •Social Media Post (Image: Sleek photo of a card next to a cannabis accessory): "Why be basic when you can be blunt? 😉 Our premium greeting cards are designed for those who appreciate high-quality fun and a touch of green. Minimalist design, maximum impact. #fntsma #CannabisCulture #Gifted #ElevatedEssentials"
• •Product Description (for a new enamel pin): "Pin it, own it, flaunt it. Our new [Pin Name] enamel pin is crafted with meticulous detail for the discerning stoner. A subtle nod, a bold statement. Add some high-quality flair to your jacket, bag, or board. It’s not just a pin, it’s a piece of fntsma."
• •Email Subject Line: "High Praises for Your Next Gift 😉" Email Body Snippet: "Looking for a gift that truly stands out? fntsma offers premium, cannabis-themed stationery that’s designed to delight. From clever cards to unique stoner gifts, we’re here to help you celebrate life’s moments with a little extra flair and a lot of style. Because every occasion deserves a sprinkle of rebellious charm."
• •Website Banner: "fntsma: Where Premium Design Meets Cannabis Charm. Clever Cards. Elevated Gifts. Unforgettable Moments."