Brand Tone

Comfort-Oriented & Reassuring, Innovative & Quality-Focused, Caring & User-Centric, Eco-Conscious (Subtly)

Brand Values

• •Quality & Durability
• •Innovation
• •Customer Well-being & Support
• •Sustainability/Eco-Friendliness
• •Style/Aesthetics

Best Practices

• •Focus on the 'Why': providing transformative comfort and improving well-being.
• •Emphasize Benefits, Not Just Features: enhanced comfort and support, relieving pressure.
• •Use User-Centric Language: Address the customer directly (you deserve, your life).
• •Highlight quality cues: premium materials, patented design, certifications to build confidence.
• •Integrate Values Naturally: Weave in mentions of eco-friendliness and sustainability where relevant, but don't force it.

Social Perception

Many customers praise the comfort, quality, and fit of the cushions. Customers appreciate features like non-slip backing and washable covers.

Copy Examples

• •Sit better, live better.
• •#ShinnwaComfort #HomeWellbeing #ErgonomicLiving
• •Made with breathable, Oeko-Tex® certified fabric for lasting freshness and peace of mind.
• •That's why we pour research and innovation into every cushion, using sustainable materials to create seating solutions that truly make a difference in your everyday moments.
• •Because you deserve to relax without strain.