Brand Tone

Promotional and Benefit-Oriented, Enthusiastic and Modern, Reassuring and Trust-Building (Attempted), Accessible

Brand Values

• •Convenience
• •Practicality/Problem-Solving
• •Value for Money
• •Modernity/Innovation
• •Self-Care and Improvement

Best Practices

• •Develop a Brand Voice Chart: Document the key characteristics of your brand's tone (e.g., for Loja Zingoo: promotional, enthusiastic, benefit-driven, clear, accessible), along with "do's and don'ts" for word choice and style. This should be in Portuguese for their primary market.
• •Know Your Audience: Understand the target demographic (Portuguese-speaking, interested in gadgets, value-conscious) and tailor the language, cultural references (if any), and level of formality to resonate with them.
• •Use Consistent Terminology: For product features, promotions, and calls to action, use the same terms across all platforms (website, ads, social media – if active). For example, always using "FRETE GRÁTIS" instead of varying terms for free shipping.
• •Focus on Benefits, Not Just Features: While features are important, the copy should consistently translate those features into tangible benefits for the customer, aligning with the problem-solving value. (e.g., "cordless" is a feature, "cut hair anywhere without restriction" is a benefit).
• •Review and Edit: Regularly review all copy before publishing to ensure it aligns with the defined brand tone and values. A second pair of eyes can help catch inconsistencies or deviations. For Loja Zingoo, this means ensuring the Portuguese copy is natural, persuasive, and error-free.

Social Perception

Product-Focused, General E-commerce Store

Copy Examples

• •Your private barber, at home! ✂️ The T9 offers professional precision without leaving the comfort of your home. Goodbye, queues and extra expenses! Get yours now with FREE SHIPPING!
• •Fresh juices and smoothies wherever you are! 🍓 Our Portable Mini Blender is your ideal companion for a healthy and practical life. Lightweight, powerful, and easy to clean. Order yours!
• •Innovate your routine with Loja Zingoo's gadgets! ✨ Smart solutions to make your day-to-day easier, from the kitchen to personal care. Discover incredible new items with delivery all over Brazil!
• •Salon-style hair every day, in minutes! 💁‍♀️ The 5-in-1 Straightening Brush transforms your look quickly and safely. Versatility and shine within your reach. Don't miss out!
• •UNMISSABLE PROMOTION at Loja Zingoo! 🔥 Smashing discounts on your favorite gadgets for a limited time. Hurry and secure yours before stock runs out!