Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Caring and Nurturing, Helpful and Customer-Oriented

Brand Values

• •Passion for Pets
• •Customer Dedication
• •Quality
• •Value/Affordability
• •Comprehensive Care
• •Joy and Happiness
• •Accessibility

Best Practices

• •Embrace 'Pet Lover' Language: Use warm, affectionate terms for pets and pet owners. Infuse genuine enthusiasm and passion for animals.
• •Be Consistently Friendly and Approachable: Use a conversational, informal style. Address the audience directly. Incorporate emojis strategically to add personality and warmth.
• •Highlight Core Values Explicitly and Implicitly: Weave in themes of passion for pets, dedication to customers, quality of products, and the joy pets bring.
• •Maintain a Positive and Upbeat Voice: Frame solutions positively, focusing on the happiness and well-being that the products bring.
• •Develop a Simple Style Guide: Create an internal guide with key phrases, preferred emojis, a 'do's and don'ts' list for language, and examples of on-brand copy.

Social Perception

The brand is perceived positively by its followers as a source for a wide array of pet items and as a brand that genuinely likes animals.

Copy Examples

• •🐾 novidade na área! 🐾 Seu melhor amigo vai AUmar essa caminha super macia e estilosa! 🥰
• •Apaixonado pelo seu pet? Nós também! ❤️ Na Pets Fur You, você encontra TUDO que seu companheiro precisa para uma vida feliz e saudável
• •☀️ Verão de Patas Felizes! ☀️ Descontos refrescantes em toda a loja para seu pet curtir a estação com muito estilo e diversão!
• •Seu pet está pronto para a maior surpresa da vida dele? 😍
• •Chega de tédio! Este brinquedo interativo foi feito para desafiar e divertir seu peludo por horas! 🦴