Brand Tone

Trustworthy, customer-focused, expanding, and diverse, blending classic elegance with modern trends.

Brand Values

• •Quality Craftsmanship
• •Timeless Style & Modern Fashion
• •Customer Satisfaction
• •Ethical & Sustainable Practices
• •Accessibility & Inclusivity

Best Practices

• •Focus on quality craftsmanship and the use of premium full-grain leather when describing leather goods.
• •Highlight the blend of timeless style with modern fashion trends to appeal to a broad audience.
• •Emphasize the brand's commitment to customer satisfaction, ethical practices, and building a community.
• •For newer apparel like themed jackets, lean into current styles and relevance, showcasing trend awareness.
• •Maintain an informative yet evocative tone in website copy, balancing details with engaging language.

Social Perception

An emerging brand known for high-quality, stylish, and ethically sourced goods, building a strong customer base and positive online presence.

Copy Examples

• •"Crafted with attention to detail, for fans who live with passion."
• •"Elevate your everyday."
• •"Stay warm, look sharp, and let your style speak volumes, no matter the weather."
• •"Experience the unmatched quality of ethically sourced, full-grain leather."
• •"Timeless design meets modern innovation in every Snazzyhide piece."