Brand Tone

Discreet yet Informative, Playful and Engaging (on social media), Accessible and Customer-Oriented

Brand Values

• •Quality and Freshness
• •Variety and Choice
• •Discretion and Comfort
• •Accessibility
• •Customer Service

Best Practices

• •Prioritize Discretion in Language: Always use respectful and professional language. Avoid overly explicit or vulgar terms. Focus on benefits like pleasure, wellness, exploration, and intimacy rather than just crude functionality. The level of directness can be higher on platforms like their own website, while being more suggestive or lifestyle-focused on broader social media if needed due to platform policies.
• •Emphasize Quality and Safety: Consistently highlight the high quality of materials, body-safe designs, and reputable brands offered. This builds trust, which is crucial in this product category.
• •Maintain a Supportive and Non-Judgmental Voice: Position the brand as a helpful guide in the customer's journey of sexual wellness and exploration. Copy should feel inclusive and welcoming to all adults.
• •Be Culturally Aware (especially for Hong Kong market): Continue using Cantonese where appropriate (like on social media targeting locals) while maintaining professional English for broader communications or product specifications. Understand local nuances and comfort levels regarding the discussion of sexual wellness.
• •Balance Information with Enticement: Provide clear and accurate product information (features, materials, usage suggestions) but also evoke curiosity and the positive emotional outcomes associated with the products (e.g., relaxation, connection, fun, self-discovery).

Social Perception

Legitimate Retailer, Specialized Provider, Convenience-Oriented

Copy Examples

• •Headline: Explore Your Desires. Discreetly. Body: Discover a curated collection of high-quality adult products at FM18PLUS. We offer a comfortable and private way to find your happiness. Your journey to pleasure starts here. Call to Action: Shop Now Anonymously.
• •Headline: Unwind & Indulge. You Deserve It. Body: At FM18+ Happiness Master, we believe in the importance of self-love and exploration. Browse our extensive range of world-class pleasure products designed for your ultimate satisfaction. Call to Action: Find Your Bliss.
• •Headline: Quality You Can Trust, Pleasure You'll Love. Body: We source only the finest adult toys and accessories from around the globe. Experience the difference quality makes. Questions? Our friendly team is here to help guide you. Call to Action: Discover Premium Pleasure.
• •Headline (Social Media, slightly more playful): Weekend vibes incoming! 😉 Ready to turn up the heat? Explore our new arrivals and find your perfect match. #FM18PLUS #HappinessMaster #AdultWellness Call to Action: Tap to Explore.
• •Headline: Your Secrets Are Safe With Us. Body: Shop with confidence at FM18PLUS. We ensure discreet packaging and secure delivery for all your purchases. Explore our collection from the comfort of your home. Call to Action: Browse Discreetly.