Tono de Marca

Empowering, vibrant, friendly, conversational, playful, proud, and educational, especially regarding Indigenous heritage.

Valores de Marca

• •Cultural Pride & Connection
• •Empowerment & Inclusivity
• •Convenience & Quality
• •Sustainability & Local Support
• •Authenticity

Mejores Prácticas

• •Use "FLYY" Language: Consistently integrate brand-specific, playful, and empowering language like "babe," "honey," "delish," "fruity n juicy," "getaway," and "on the FLYY" to maintain a consistent and recognizable voice.
• •Lead with Pride: Always highlight the brand's identity as "100% Aboriginal owned." This is a core value and a powerful differentiator that should be present in bios, brand stories, and relevant marketing materials.
• •Balance Fun with Education: While the tone is playful, the brand has a deep story. Pair fun, vibrant descriptions of scents and textures with educational snippets about the benefits of native ingredients like Kakadu Plum.
• •Center the Customer's Feeling: Focus copy on the end benefit: how the customer will feel. Use words like "confident," "glowing," "nourished," "radiant," "fresh," and "empowered" to connect the product to a positive emotional outcome.
• •Emphasize Travel and Convenience: Consistently message the "on-the-go" and "travel-friendly" nature of the products. This was the founding principle and solves a specific problem for the target audience, making it a crucial and consistent selling point.

Percepción Social

Overwhelmingly positive; seen as a trailblazer for First Nations businesses, inspiring, authentic, with unique and valuable native ingredient focus, and high customer satisfaction regarding product quality and fragrance.

Ejemplos de Copy

• •Smell like a vacation. Our OG Baby BOD Butter isn't just skincare; it's a tropical getaway in a tube. Packed with native Kakadu Plum and creamy coconut, it will leave your skin glowing, nourished, and smelling absolutely delish. Ready for your daily escape? Tap to shop! #flyybod #NativeIngredients #VacationInABottle
• •Proudly First Nations Owned & Made for Every BOD. From a dream to get out of a nine-to-five to a celebrated brand in NYC! FLYY BOD was born from a desire to blend ancient Indigenous botanicals with modern, on-the-go skincare. We believe every body deserves to feel FLYY. Join our fam and feel the goodness. #AussieMade #IndigenousBusiness #FLYYstory
• •Your Travel Skincare, Sorted. Forget messy liquids and boring travel minis. Our cute, convenient, and cruelty-free body care is designed to keep you feeling fresh and hydrated on the fly. Made in Australia with powerful native extracts. #FLYYBOD #TravelFriendly
• •Things in our travel bag that just make sense. Thick, creamy, and smells like a dream. Our BOD butter is your new travel essential. No spills, just pure, fruity goodness to keep you hydrated wherever you land. #SkincareASMR #BodyButter #FLYYBOD
• •Hey babe, ready to glow? At FLYY BOD, our mission is simple: to make you feel unapologetic in your own skin. Because we know that confidence is the best accessory. Treat your gorgeous bod to our award-winning, fruit-packed formulas and see what the hype is about. You deserve it. #FLYYfam #Empowerment