Brand Tone

Friendly and Approachable, Community-Oriented, Knowledgeable and Passionate, Service-Focused, Established and Trusted

Brand Values

• •Customer Satisfaction
• •Community Connection
• •Passion for Lifestyle
• •Family Business Ethos
• •Accessibility

Best Practices

• •Always Be Welcoming: Start and end communications in a friendly, approachable manner. Use inclusive language.
• •Emphasize Community: Regularly mention your local area (Wangaratta), support local initiatives, and speak directly to your "locals" or "mates."
• •Share Your Passion: Let your genuine enthusiasm for surf, skate, and street culture shine through. Use relevant slang moderately and authentically.
• •Highlight Service & Family Values: Remind customers of your commitment to great service and your roots as a long-standing family business.
• •Keep it Real and Down-to-Earth: Avoid overly corporate or impersonal language. Strive for a conversational style that reflects a helpful chat in-store.

Social Perception

A reliable local institution, A friendly, family-run shop, Where they can expect good service and a personal touch, A go-to destination for surf, street, and skate wear, Offering a good range of popular brands, Supportive of the local community, Through participation in local initiatives, Trustworthy and helpful, Based on customer testimonials praising their service and responsiveness.

Copy Examples

• •Stoked to welcome the latest drop from [Brand Name]! 🤘 Whether you're hitting the streets or just chilling, these new threads will have you sorted. Pop by the shop in Wangaratta or grab yours online – we offer free local delivery for our 3677 mates! #FlynnsInlandSurf #NewArrivals #SkateLife #StreetStyle #[BrandName]
• •Your Local Surf & Skate Hub Since '92! Friendly advice, top brands, and that classic Flynn's service. Shop online with Click & Collect or visit us on Murphy Street, Wangaratta. We're here to help you find your perfect gear!
• •Hey [Customer Name], it's more than just surf and skate for us here at Flynn's – it's about community! Thanks for supporting local. This month, we're stoked to be a part of [Local Event/Initiative]. Read more about it on our blog and see how you can get involved!
• •We're legit buzzing about the new [Product Name]! Our team's been raving about the [Specific Feature] – perfect for [Activity/Use]. Got questions? Sing out! We live and breathe this stuff and are always happy to chat gear. #SurfGear #SkateEssentials #FlynnsFaves
• •(Video of a staff member smiling and waving) G'day from Mark and the Flynn's crew! 👋 Just wanted to say a massive thanks for your support. Whether you're a local regular or shopping with us online from afar, we appreciate ya! Come say hi if you're in Wangaratta! #FamilyBusiness #Wangaratta #SurfShopLove