Brand Tone

Whimsical, Artistic, and Heartfelt

Brand Values

• •Creativity and Artistry
• •Love for Pets
• •Family and Authenticity
• •Quality and Comfort
• •Customer-Centricity

Best Practices

• •Always Lead with 'Art' and 'Whimsy': Every piece of copy, from a tweet to a product description, should connect back to the core concepts of 'art,' 'creativity,' and 'whimsy.' Use words like 'canvas,' 'masterpiece,' 'artistic,' and 'playful' consistently.
• •Tell the Family Story: Weave the personal, family-run narrative into your marketing. Mention Flynn, Daisy, Patches, and the other dogs by name. This humanizes the brand and reinforces the value of authenticity. An 'About the Artist' snippet with new collections would be a great addition.
• •Emphasize the 'Why,' Not Just the 'What': Instead of just saying 'dog hoodie,' explain *why* it's special: 'A hoodie that lets your dog wear a piece of original art.' This elevates the product beyond a simple commodity.
• •Maintain a Warm and Slightly Quirky Tone: Use heartfelt and occasionally humorous language, like the 'Bull Shih' anecdote on the website. This approachable tone should be consistent across customer service emails, social media replies, and all other communications.
• •Focus on the Shared Bond: Write for people who see their dogs as family. Use language that speaks to the emotional connection between owner and pet, positioning the apparel as a way to express that unique bond and 'surround your best friend with art'.

Social Perception

niche, high-quality, and creative retailer with good value

Copy Examples

• •Your dog doesn't do 'subtle.' Let their star power shine with our Killer Queen Hoodie. Part art, part attitude, all comfort. Because every walk is a runway. #FlynnsDaisyPatch #DogsWithArt #KillerQueen #DogFashion
• •Art You Can Cuddle: Introducing The Sleeping Patches Collection! Your dog's wardrobe is about to get a lot more creative. Inspired by our very own dozing dachshund, this collection is all about cozy comfort.
• •Let your dog bloom! The Mountain Stream Flower Dress turns any pup into a walking work of art. Made from durable, comfortable fabric with an easy-on, sleeveless design, it’s perfect for a sunny day at the park or a special family gathering. It's not just a dress; it's a statement.
• •Your Dog is a Masterpiece. Dress Them Like One. At Flynn's Daisy Patch, we believe your best friend deserves more than just a sweater. They deserve a canvas. Our family-run business collaborates with artists to create whimsical apparel like the fan-favorite 'Killer Queen' hoodie. Shop now and surround your best friend with art!
• •More Than Apparel. It's Art. Designed by our family of artists and loved by our pack of pups. Discover whimsical designs that celebrate your dog's unique spirit.