Brand Tone

Helpful and Caring, Innovative and Solution-Oriented, Reassuring and Trustworthy, Family-Focused and Friendly, Positive and Empowering

Brand Values

• •Comfort
• •Family Well-being
• •Innovation and Practicality
• •Quality and Safety
• •Customer Focus

Best Practices

• •Prioritize Empathy and Relatability: Always write from the perspective of understanding the traveler's pain points (especially parents) and how Fly LegsUp offers a genuine solution. Use language that shows you "get it."
• •Focus on Benefits, Not Just Features: Instead of just saying "inflatable pillows," explain how these create a "cozy flatbed for your child’s naptime" or "adaptable leg rest for optimal comfort." Connect features to the positive emotional outcomes like "peaceful sleep and joyful play."
• •Maintain a Positive and Reassuring Voice: Travel can be stressful. The copy should inspire confidence and optimism, highlighting how the product makes travel easier and more enjoyable. Reassure customers about safety and airline acceptance.
• •Keep it Clear, Simple, and Practical: The product is a practical solution, so the language should be straightforward and easy to understand. Avoid jargon. Provide clear instructions or links to them where appropriate.
• •Incorporate Social Proof and Authenticity: Leverage real customer testimonials and stories in your copy. The founder's story is a strong asset for authenticity. This builds trust and shows the product's real-world effectiveness.

Social Perception

Fly LegsUp is generally perceived very positively by those who use it, especially parents, who often describe it as a "lifesaver" or "game-changer" for traveling with children. It's seen as a practical and effective tool for achieving better rest and comfort in economy class. Customers appreciate its lightweight, portable design and the significant improvement it offers for children's sleep on planes. While there might be initial questions from some potential users about airline acceptance or setup, the brand's information and numerous positive experiences shared online help build confidence. The newer freestanding design further alleviates concerns about attachment to other seats.

Copy Examples

• •Headline: Arrive Happy, Not Harried. Body: Long flights with little ones? The Fly LegsUp Flight Hammock transforms their seat into a comfy bed, so everyone gets the rest they need. More sleep for them, more peace for you. Travel bliss, achieved.
• •Social Media Post: "My kids actually slept for 8 hours straight!" 🤩 We love hearing stories like this! The Fly LegsUp hammock is designed by a mom who gets it. Make your next family adventure the most comfortable one yet. #FlyLegsUp #FamilyTravel #TravelComfort #WorthIt
• •Product Snippet: Engineered for comfort, designed for peace of mind. Our Fly LegsUp Flight Hammock is lightweight, easy to pack, and airline-friendly, giving your legs (and your little ones) the first-class feeling, even in economy.
• •Email Subject: Your Secret Weapon for Smoother Family Flights is Here! Body: Dreaming of a flight where the kids are settled and you actually get to watch a movie? The Fly LegsUp makes it possible! Create a cozy space for play or sleep, and reclaim your travel joy.
• •Ad Copy: Stop dreading long-haul flights. With Fly LegsUp, you can elevate your comfort, reduce swelling, and finally get some real rest. Perfect for kids, a game-changer for adults. Discover the difference a little lift can make.