Brand Tone

Elegant, sophisticated, and whimsical, with a personal and approachable touch.

Brand Values

• •Artisanship and Quality: Strong emphasis on handcrafted products, traditional techniques like Indian block printing, and fine materials such as European embroidery and premium linen.
• •Beauty and Elegance: A focus on creating "marvelous table linens" and sophisticated, unique tablescapes that bring joy and fun to occasions.
• •Heritage and Inspiration: Drawing inspiration from British roots, international experiences, and the beauty of nature (flowers, leaves, animals).
• •Personal Connection and Customer Service: Positioning as a small family business that is passionate about helping customers create beautiful table settings and offering personalized advice.
• •Joy of Entertaining: Celebrating the art of entertaining by marrying originality with quality and providing inspiration for gatherings.

Best Practices

• •Embrace Storytelling: Weave the brand's origin story, inspirations (British heritage, travel, nature), and the artisan process into product descriptions and social media content.
• •Use Evocative and Sensory Language: Describe the textures (fine linen, pure cotton), the visual appeal (vibrant prints, stylish embroidery, lively beauty), and the feeling the products evoke (cheerful, elegant, joy, fun).
• •Maintain a Balance of Elegance and Whimsy: Combine sophisticated descriptions with playful or charming elements, reflecting the brand name and its inspiration.
• •Speak Directly and Personally: Use "we" and "us" to reinforce the small family business feel and offer a welcoming, helpful tone, especially in customer interactions and "About Us" sections.
• •Highlight Artistry and Exclusivity: Emphasize the handcrafted nature, the work of artisans, and the unique qualities of each piece (e.g., "No two are exactly alike. They are individual works of art.").

Social Perception

Customers and retailers perceive Flying Sheep Country as a provider of luxury, high-quality, and beautifully designed table linens and home accessories.

Copy Examples

• •Adorn your table with stories whispered by artisan hands. Our hand-blocked linens, a dance of tradition and modern elegance, invite warmth and wonder to every gathering.
• •From the rolling hills of the Cotswolds to your cherished home, Flying Sheep Country brings a touch of whimsical charm and sophisticated artistry to your most memorable meals. Discover linens as unique as your celebrations.
• •Let your table bloom! Our latest collection, inspired by English gardens and handcrafted with passion, is designed to make every occasion an effortlessly elegant affair. Explore the artistry.
• •More than just linens, it's a feeling. The soft touch of premium cotton, the intricate detail of European embroidery – experience the Flying Sheep Country difference and elevate your everyday.
• •Dreaming of the perfect tablescape? Let us help! As sisters and founders, we pour our hearts into curating pieces that spark joy. Explore our collections and find inspiration for your next soiree.