Brand Tone

passionate, knowledgeable, and respectful towards aviation history and enthusiasts

Brand Values

• •Passion for Aviation
• •Authenticity and Historical Accuracy
• •Quality
• •British Heritage
• •Community Support
• •Unique Design
• •Customer Satisfaction

Best Practices

• •Speak the Enthusiast's Language: Use accurate aviation terminology and historical references that resonate with a knowledgeable audience. Avoid overly simplistic or generic descriptions.
• •Emphasize Authenticity and Detail: Highlight the historical significance of the aircraft or insignia featured. Mentioning specific squadrons, designers, or historical events adds depth and value. (e.g., "This design has a deliberate aged look.")
• •Convey Passion and Respect: Let the genuine love for aviation shine through. The tone should be one of admiration for the subject matter, its history, and the people involved.
• •Highlight Quality and British Craftsmanship: Consistently mention the quality of materials, the "designed and printed in the UK" aspect, and the attention to detail in the designs.
• •Foster a Sense of Community: When appropriate (especially if expanding to social media or newsletters), use inclusive language ("fellow enthusiasts," "wear your passion") and share stories or facts that engage the community, reinforcing their position as part_of rather than just sellers_to the aviation world.

Social Perception

specialist provider of quality, niche products for genuine aviation enthusiasts. They are seen as knowledgeable and passionate about aviation

Copy Examples

• •For a new t-shirt featuring the Avro Vulcan: The Power. The Majesty. The Vulcan. Own a piece of Cold War history with our meticulously designed Avro Vulcan t-shirt. Crafted for enthusiasts who understand the roar of the Olympus engines and the iconic delta wing that dominated the skies. More than just a tee, it's a tribute. Printed in the UK.
• •For a general social media post (if they had active channels): From the drawing board to your wardrobe. At Flyingraphics, every design tells a story of courage, innovation, and the timeless allure of flight. Explore our collection of aviation-inspired apparel and gifts, and wear your passion with pride. #Flyingraphics #AviationHistory #RAF #Spitfire #Lancaster
• •For their "About Us" section or a blog post: Flyingraphics was born from a shared family passion – a lifelong fascination with the legends of the sky. We believe that every aircraft, every insignia, every story deserves to be remembered. That's why we pour our design expertise and love for aviation into every item, creating authentic, quality apparel and gifts for fellow enthusiasts worldwide.
• •Promoting their support for the RAF Benevolent Fund: Honouring the past, supporting the future. With every Flyingraphics purchase, you're not just acquiring a unique piece of aviation art; you're also helping us support the vital work of the RAF Benevolent Fund, ensuring a legacy of care for the RAF family. Fly with us in making a difference.
• •For a product description of a Battle of Britain themed item: Echoes of 'The Few.' Our Battle of Britain commemorative design captures the spirit of the summer of 1940. Featuring [specific aircraft/detail], this [t-shirt/mug] is a respectful nod to the skill, dedication, and sacrifice that defended a nation. A wearable piece of history, designed for those who remember.