Brand Tone

Established & Knowledgeable, Aspirational yet Accessible, Community-Oriented & Friendly, Curated & Evolving

Brand Values

• •Customer Experience & Confidence
• •Quality & Unique Selection
• •Authenticity & Heritage
• •Community Connection
• •Adaptability & Growth

Best Practices

• •Emphasize "Curated Confidence": Use language that suggests a carefully selected range of products designed to make the customer feel good and stylish. Words like "handpicked," "curated," "essential," "confident," "elevated."
• •Lean into Heritage & Locality: Reference the brand's longevity (e.g., "Since 1996") and its connection to specific locations like the Hamptons or Atlantic City to build trust and authenticity.
• •Speak to the "Lifestyle Enthusiast": Address customers who appreciate the surf culture and aesthetic, but may also value fashion, quality, and versatility beyond just hardcore surfing. Avoid overly technical jargon unless explaining specific gear.
• •Maintain an Approachable & Welcoming Voice: Even when highlighting "designer" aspects, the tone should remain friendly, inclusive, and focused on the positive experience the customer will have.
• •Show, Don't Just Tell, About Quality: Instead of just saying "high quality," briefly mention materials, brands, or the unique blend of surf and designer wear as an indicator of that quality and unique offering.

Social Perception

Locally Respected Staple, Unique Retailer, Positive In-Store Experience, Moderate Online Presence, Associated with Quality & Lifestyle

Copy Examples

• •Headline: Ride the Current of Style. Body: Since 1996, Flying Point Surf has been your destination for authentic surf wear and curated coastal fashion. Discover handpicked collections that blend beach-ready function with effortless Hamptons cool. Step in and find your confidence. Call to Action: Visit us in-store or explore online. Hashtags: #FlyingPointSurf #CoastalStyle #SurfCulture #Since1996 #ShopConfident
• •Headline: More Than a Surf Shop. It's a Lifestyle. Body: From the perfect wave to the perfect weekend look, Flying Point Surf offers a unique mix of essential surf gear and accessible designer pieces. We're constantly evolving, just like your style. Call to Action: Explore New Arrivals. Hashtags: #NotYourTypicalSurfShop #BeachToBoardwalk #CuratedForYou #FlyingPoint
• •Headline: Your Hamptons Surf & Style Destination. Body: Rooted in the East End's vibrant surf scene, Flying Point brings you the best in surf apparel, boards, and beach essentials. Experience the difference quality and community make. Call to Action: Find Your Nearest Store. Hashtags: #HamptonsSurf #EastEndStyle #FlyingPointCommunity #SurfAndSkate
• •Headline: Gear Up for Good Times. Body: Whether you're chasing waves or soaking up the sun, do it with gear that feels as good as it looks. Flying Point Surf: Quality apparel and equipment for every coastal adventure. Call to Action: Shop Men's | Shop Women's Hashtags: #CoastalAdventures #SurfReady #BeachLifestyle #FlyingPointGear
• •Headline: Confidence is Your Best Accessory. We'll Help with the Rest. Body: At Flying Point Surf, our goal is to help you find pieces that make you feel great, in and out of the water. Discover a welcoming atmosphere and a passion for the coastal life. Call to Action: Experience Flying Point Today. Hashtags: #FeelGoodFashion #SurfStyleConfidence #FlyingPointExperience