Brand Tone

Passionate Hobbyist, Meticulous Engineer, and Whimsical Creator

Brand Values

• •Uncompromising Quality & Craftsmanship
• •Innovation & Design Excellence
• •Mathematical Fairness & Precision
• •Community & Authenticity
• •Customer Satisfaction

Best Practices

• •Lead with Passion, Justify with Science: Start your copy with the exciting, imaginative story behind the dice—the "why." Then, follow up with the technical details—the "how"—like mathematical balancing, precision milling, and unique geometry. This satisfies both the emotional and logical desires of your audience.
• •Speak the Language of the Table: Use terminology that resonates with TTRPG players (e.g., "critical roll," "advantage," "DM," "dice goblin," "homebrew"). This shows you are an authentic member of the community, not just an outside vendor. Referencing game-related concepts makes the brand more relatable.
• •Embrace the "Creator" Persona: Write as David, the passionate founder. Use "I" and "my" to tell stories about the design process. This personal touch builds a strong, authentic connection with customers that larger, faceless corporations cannot replicate.
• •Let Quality Define "Premium": Avoid simply calling the products "luxury." Instead, prove their premium nature by describing the specific attributes: "machined from a solid block of aircraft-grade aluminum," "painstaking task of inking every number by hand," "flawless edges." These details justify the price point more effectively than generic luxury claims.
• •Balance Whimsy with Authority: Don't be afraid to lean into the fun, quirky "Flying Horseduck" name in social media captions or brand stories. However, always pair this lightheartedness with the serious, authoritative language of an expert craftsman when describing the product's features and quality. This creates a memorable and trustworthy brand identity.

Social Perception

premium, artisan brand for serious TTRPG enthusiasts and dice collectors

Copy Examples

• •Forged in Greed, Perfected by Hand. They say every glint from our Goblin Treasure set is a story of a heist gone right. We can't confirm the legends, but we did spend hundreds of hours perfecting its mathematically balanced layout. So while its soul may be chaotic, its rolls are perfectly fair. What character of yours deserves this beautiful loot? #HandmadeDice #SharpEdgeDice #TTRPG #DND #DiceGoblin
• •Stop Fearing the Caltrop. Start Loving Your D4. We fixed the d4. No more awkward tumbles or stepping on a pointy pyramid. Our unique Hex d4 was designed from the ground up to roll beautifully and feel great in your hand. It's just one of the ways we're reinventing the dice you use every game. Experience the difference engineering makes. Shop our precision dice sets now. #Dice #TTRPGgear #DnD5e #Pathfinder #Gamer
• •More Than a Roll. An Engineered Experience. Uncompromising, mathematically balanced dice for the discerning player.
• •From My Workshop to Your War Table... Hi [Name], David here. This week, a new batch of our 120-sided aluminum d20s just came back from the machine shop, and I had to show you how they turned out. The process to get these edges *this* sharp is... intense. Here’s a peek behind the curtain.
• •Aetherium Shard - Sharp Edge Dice Set: Pulled from a crack in the Astral Plane (or, you know, our workshop), the Aetherium Shard set shifts in the light from arcane purple to ethereal pink. While its origins are magical, its performance is pure science. Each die features our signature sharp edges and a mathematically balanced layout for the fairest rolls this side of the cosmos. Your party won't know whether to marvel at its beauty or its brutal honesty on a critical fail. Includes our redesigned Hex d4 and a magnetic display case.