Brand Tone

inspirational, whimsical, heartfelt, and gentle. It's also reflective, mindful, and personal. The language used is often poetic and story-like, aiming to evoke emotion and connection. There's an intimate feel, as if sharing a personal reflection or a gentle word of encouragement.

Brand Values

• •Artistic Expression & Storytelling: Central to their identity, they believe stories and art bring joy and meaning to everyday life.
• •Handcrafted Quality & Uniqueness: Each piece is personally written, designed, and handcrafted by the artists.
• •Sustainability & Eco-consciousness: Strong commitment to using found, reclaimed, and sustainable materials, minimizing environmental impact.
• •Mindfulness & Presence: Encouraging a practice of presence and interconnectedness in daily life.
• •Joy & Well-being: Creating pieces that serve as joyful reminders and promote a sense of wellness.
• •Personal Connection: Inviting customers to know the artists through their work.
• •Authenticity: Sharing personal stories and inspirations.

Best Practices

• •Embrace Storytelling: Infuse narratives, even small ones, into product descriptions, social media, and emails. Share the inspiration behind pieces or gentle anecdotes that resonate with the brand's values.
• •Use Poetic and Evocative Language: Employ gentle metaphors, sensory details, and a slightly whimsical or reflective vocabulary. Words like "whisper," "joyful," "wonder," "heartfelt," "gentle," "presence," and "illuminate" align with the established tone.
• •Maintain a Personal and Authentic Voice: Write as if speaking from the heart, directly from the artists (Fia and Kai). Use "we" and share genuine thoughts and feelings to foster a connection with the audience.
• •Highlight Core Values Naturally: Weave in mentions of sustainability, handcrafted processes, and the intention behind the art (e.g., promoting mindfulness, joy) without it feeling forced or like a checklist. Let these values shine through the stories and descriptions.
• •Keep it Gentle and Encouraging: The overall feeling should be uplifting, kind, and non-intrusive. Avoid overly salesy or urgent language. The copy should feel like a soft invitation or a comforting thought.

Social Perception

unique, meaningful, and beautifully crafted art with a positive message. The brand is seen as authentic and heartfelt, deeply connected to the artists' personal values and stories. The commitment to sustainability is also a positively perceived aspect. The association with Brian Andreas's established reputation for uplifting and poignant work likely contributes to a favorable perception. They are viewed as creators of joyful & loving reminders.

Copy Examples

• •Product Description (for a Storyblock): Let this little block of reclaimed wood be a gentle anchor in your day. Handcrafted with whispers of forests past and stories yet to unfold, it’s a small reminder that even in stillness, there is magic. May it bring a quiet smile and a moment of joyful presence to your favorite space.
• •Social Media Post (Instagram - image of a new art print): Unfurling new dreams today, like ferns in the morning light. Each line, each color, a soft nudge towards the wonder that’s always there, waiting to be noticed. What small beauty will you uncover today? ✨ #FlyingEdna #ArtForYourHeart #MindfulMoments #HandcraftedJoy
• •Email Newsletter Snippet (Subject: A little whisper for your week): Hello dear friend, In the gentle rhythm of the everyday, may you find spaces for your heart to breathe and your spirit to dance. We’ve been quietly creating in the studio, inspired by the way the light falls through the trees, and wanted to share a little of that warmth with you. Wishing you moments of simple joy, Fia & Kai
• •Website 'About Us' Excerpt: We believe that stories are like old friends, and art is the language of the heart. Here at Flying Edna, in our small studio nestled near the sea, we pour our days into crafting tangible whispers of connection – little beacons of joy made from materials that honor the earth. It’s just us, Fia and Kai, sharing our journey and hoping our creations find a way to brighten yours.
• •Promotional Tagline for a Holiday Season: Give the gift of gentle presence. Handcrafted stories and art from Flying Edna, for hearts that cherish connection and moments that glow.