Brand Tone

enthusiastic, playful, and magical

Brand Values

• •Fun & Entertainment
• •Safety
• •Innovation & "Magic"
• •Durability
• •Skill Development

Best Practices

• •Use Active and Exciting Verbs: Employ dynamic words like "unleash," "soar," "glide," "defy," and "master" to create a sense of action and excitement that mirrors the product itself.
• •Emphasize the "Magic" and "Wow" Factor: Consistently use words related to wonder, magic, and amazement. Frame the product not just as a toy, but as a piece of futuristic technology that performs incredible feats.
• •Focus on Shared Experiences: Write copy that highlights the social aspect of the toy. Use phrases like "play with everyone," "challenge your friends," and "family fun" to position it as a tool for connection.
• •Keep it Simple and Direct: The language should be easy to understand for all ages. Avoid overly technical jargon and focus on the direct benefits: it's fun, it's safe, and it does amazing tricks.
• •Lead with the Benefit, Support with the Feature: Start with the emotional payoff (e.g., "Experience endless fun!") and then explain the feature that makes it possible (e.g., "Our boomerang design always returns to you!"). This approach hooks the customer with the "what" before explaining the "how."

Social Perception

Mixed, with initial excitement for its fun and unique concept, particularly as a gift. However, there's a significant negative perception due to poor product quality, short battery life, fragile construction, and easily broken charging ports, especially for unbranded versions.

Copy Examples

• •Don't just play. Make magic. With FLYBY, you control the air. Watch it float, glide, and soar back to you like a loyal companion. Unleash the wonder today!
• •Tired of the same old screen time? Get the whole family moving with FLYBY! It's the boomerang ball that fills your home with laughter and friendly challenges. Safe, durable, and endlessly entertaining.
• •The future of fun is here. FLYBY is the head-turning, gravity-defying orb that puts incredible tricks at your fingertips. Ready to wow your friends? Your command is its flight.
• •Give the gift of active fun! FLYBY is the unbreakable, safety-tested flying toy that helps kids develop reaction skills while having a blast. It's the perfect playmate, indoors and out.
• •It floats. It spins. It returns. 🤯 This isn't just a toy, it's a FLYBY. Grab yours and get ready for takeoff!