Brand Tone

Fun and Exciting, Nostalgic yet Innovative, Family-Oriented and Inclusive, Energetic and Active, Trustworthy and Quality-Focused

Brand Values

• •Fun and Joy
• •Innovation
• •Quality and Safety
• •Active Lifestyles
• •Legacy and Heritage
• •Customer-Centricity
• •Family

Best Practices

• •Emphasize "Fun" and "Excitement": Use vibrant, energetic language that conveys the joy and thrill of using Flybar products. Words like "adventure," "soar," "epic," "thrill," and "awesome" fit well.
• •Balance Nostalgia with Innovation: Acknowledge the brand's rich history while highlighting new features and modern designs. Phrases like "classic redefined" or "the original, made even better" can be effective.
• •Speak to All Ages (Where Applicable): While many products are for kids, maintain an inclusive tone that also appeals to parents and even adults who enjoy active fun. Highlight shared family experiences.
• •Focus on Benefits Beyond the Product: It's not just a pogo stick; it's a tool for balance, coordination, outdoor activity, and creating memories.
• •Maintain a Confident and Trustworthy Voice: Reflect the brand's commitment to quality, safety, and durability in the assertiveness and clarity of the copy.

Social Perception

Positive for Product Fun and Engagement, Good for Active Play, Generally Good Quality and Durability, Mixed Customer Service/Warranty Issues, Nostalgia Factor, Safety Conscious

Copy Examples

• •Headline: Stop Scrolling, Start Soaring! Flybar: 100+ Years of Awesome Outdoor Fun.
• •Social Media Post: Remember those endless summer days? ✨ Give your kids the gift of active play and unforgettable memories with the latest from Flybar! From classic pogo sticks to innovative ride-ons, we’re all about #FunFitnessFamily. What Flybar adventures are you planning? #GetOutside #FlybarFun
• •Product Description Snippet (for a new pogo stick): Engineered for epic bounces and built Flybar-tough! Our newest pogo stick blends cutting-edge design with the classic thrill you know and love. Get ready to make some memories! #MastersofBounce #QualityPlay
• •Email Subject Line: 🎉 Smiles Guaranteed: Unwrap the Latest from Flybar! 🎉
• •About Us Snippet: Since 1918, Flybar has been sparking joy and encouraging adventure. We believe in the power of play to create lifelong memories. That’s why we’re dedicated to crafting innovative, high-quality, and super fun toys that get the whole family moving. Join the Flybar family and let's bounce!