Brand Tone

Elegant, Romantic, Appreciative, Professional, Trustworthy, Aspirational, and Sentimental

Brand Values

• •Beauty & Aesthetics
• •Quality & Longevity
• •Customer Satisfaction & Emotional Connection
• •Uniqueness & Thoughtfulness
• •Attention to Detail

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, appreciation, beauty, and permanence. Focus on the "why" behind the purchase – the sentiment, the occasion, the desire to make someone feel special.
• •Maintain Elegance in Wording: Choose sophisticated yet accessible language. Avoid overly casual slang or jargon. Keep sentences clear, concise, and well-crafted. The tone should mirror the delicate and premium nature of the products.
• •Highlight Longevity and Timelessness: Consistently reinforce the "eternal" aspect of the preserved flowers. Use phrases like "lasting beauty," "memories that endure," "timeless gift," to emphasize the unique selling proposition.
• •Be Visually Descriptive: Since the products are highly visual, let the copy paint a picture that complements the imagery. Use adjectives that appeal to the senses and highlight the beauty and craftsmanship.
• •Show Appreciation & Personalize (where possible): In customer communications, responses, and even broader marketing messages, maintain a warm and appreciative tone. If possible, personalize communications to make customers feel valued and understood, reinforcing the brand's commitment to creating positive experiences.

Social Perception

The brand aims to cultivate is that of a provider of high-quality, beautiful, and meaningful gifts. Customers interacting on their social media appear to respond positively to products and promotions. The brand is perceived as a specialist in preserved floral arrangements and thoughtful gifts within its Romanian market.

Copy Examples

• •Instagram Post (Image: Stunning preserved rose in a dome): Elegance that lasts an eternity. ✨ Our preserved roses capture timeless beauty, making every moment unforgettable. Gift a memory that never fades. #Fluturas #EternalRose #TimelessGift #LuxuryDecor
• •Facebook Ad (Carousel of different floral arrangements): Say it with a Fluturas. ❤️ Whether it's 'I love you,' 'Thank you,' or 'Just because,' our handcrafted floral arrangements speak from the heart. Discover the perfect expression of your feelings. Shop now for [mention current promotion, e.g., free delivery]! #FluturasGifts #PreservedFlowers #SpecialOccasion #HandcraftedWithLove
• •Website Banner (Homepage): Where Beauty Blossoms Forever. Explore our exquisite collection of preserved flowers and unique gifts, designed to cherish life's special moments. #FluturasNet #EternalBlooms #CherishedMemories
• •Email Marketing Subject Line: A Touch of Eternal Elegance Awaits You, [Customer Name]...(Body Snippet): At Fluturas, we believe in capturing beauty that endures. Spoil yourself or a loved one with a gift that whispers romance and appreciation, day after day.
• •Product Description (for a personalized gift item): More than a gift, it's a heartfelt message. Personalize this exquisite [product name] with your touch, creating a unique treasure that speaks volumes. Crafted with care, designed to delight. Because some moments are meant to last forever. #FluturasPersonalized #UniqueGift #LastingImpression