Brand Tone

Professional & Knowledgeable, Quality-Oriented & Assuring, Supportive & Empowering, Glamorous & Aspirational, Helpful & Problem-Solving

Brand Values

• •Quality
• •Professionalism & Integrity
• •Eyelash Health & Safety
• •Customer Experience & Loyalty
• •Education & Empowerment
• •Innovation & Continuous Improvement

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet approachable, empowering, glamorous yet trustworthy), key messaging points, preferred terminology (e.g., lash artist vs. lash tech), and words to avoid. Share this with anyone creating content.
• •Prioritize Educational & Value-Driven Content: Especially when targeting professionals, ensure copy provides genuine insights, tips, and information that underscores expertise and a commitment to their success and client safety (e.g., focusing on eyelash health and proper application).
• •Emphasize Quality and Professional Standards: Consistently use language that reflects high standards, quality materials, and professional-grade products/training (e.g., stellar quality, hand-tested, industry standards, comprehensive courses).
• •Adapt Tone Slightly for Different Platforms & Audiences (While Staying True to Core Values): While the core tone remains professional and quality-focused, the expression might be slightly more conversational and quick-hitting on TikTok, visually descriptive on Instagram, and more detailed on the website blog or training materials. The underlying values of quality and expertise should always shine through.
• •Showcase Results and Benefits with Authenticity: Use clear, benefit-oriented language. For artists, this means how products improve their work, efficiency, or client satisfaction. For end-users, it's about the aesthetic result and confidence boost. Back up claims with visuals (like before & afters) and testimonials where appropriate, always maintaining integrity and avoiding false promises.

Social Perception

Perceived as a reliable source for high-quality lash supplies and training by Professionals. Perceived as a provider of products that deliver glamorous and beautiful results, enhancing appearance and confidence for Consumers. Actively building a community, especially among lash artists, through educational content and engagement.

Copy Examples

• •Master your craft with precision. Our hand-tested F805 Straight Tweezer is designed for flawless isolation and classic lash pick-up. Ensure only the highest quality tools touch your clients. #LashPro #FlutterWithFlair #EyelashSupplies #ProfessionalLashes
• •Elevate Your Lash Artistry. Enroll in our comprehensive lash extension courses and gain the skills, knowledge, and confidence to build a thriving lash business. Learn from industry experts. #LashTraining #FlutterWithFlairAcademy #BecomeALashArtist
• •Sensitive client? No problem! Our Purify Anti-Allergy Gel absorbs and detoxifies glue fumes, protecting you AND your client. Create a more comfortable lash experience! ✨ #LashTips #FlutterWithFlair #SensitiveEyes #LashSafety #ProLashHacks
• •Unveil your most captivating_eyes_ with Flutter with Flair. Our luxurious lash extensions provide stunning length and volume for that effortlessly glamorous look. Quality you can see and feel. Find a certified Flutter with Flair artist near you! #FlutterWithFlairLashes #LuxuryLashes #EyeEnvy #BeautyTransformation
• •Your dedication to eyelash health matters. That's why we're committed to providing not just stellar products, but also the knowledge you need for safe and beautiful applications. Explore our latest blog post on 'Optimal Lash Adhesive Storage for Maximum Longevity.' [Link] #FlutterWithFlair #LashHealth #ProfessionalDevelopment #LashIndustry