Brand Tone

Empowering, Confident, Approachable, Friendly, Supportive, Helpful, Playful, Engaging, Authentic & Honest

Brand Values

• •Accessibility & Affordability
• •Empowerment & Confidence
• •Community
• •Quality & Innovation
• •Customer-Centricity
• •Simplicity & Convenience
• •Support for Women

Best Practices

• •Speak Like a Supportive Friend/Cool Older Sister: Use encouraging, approachable language. Avoid overly technical jargon unless explaining a specific product benefit clearly. Think helpful advice, not a sales pitch.
• •Highlight Empowerment and Confidence: Frame product benefits around how they make the user *feel* – more confident, put-together, and ready to take on the day.
• •Emphasize Ease and Time/Money Saving: Consistently remind the audience of the convenience and value FlutterHabit offers compared to alternatives, especially for busy individuals.
• •Foster Community and Inclusivity: Use language that invites users into the "FlutterHabit Family." Acknowledge the learning curve with a supportive tone and point to resources.
• •Maintain Authenticity and Playfulness: Be honest about the product (e.g., application takes practice). Inject moments of lightheartedness and fun, reflecting the joy of beauty and self-expression.

Social Perception

Positive Overall, Game-Changer/Life-Changing, Value for Money, Learning Curve Acknowledged, Strong Community Feel, FOMO (Fear Of Missing Out) Effect

Copy Examples

• •Headline: Ditch the Salon. Master Your Lashes. Effortless DIY Extensions in Minutes. Body: Get that salon-quality lash look you love, without the appointment hassle or hefty price tag. FlutterHabit gives you gorgeous, long-lasting lashes from the comfort of home. Ready to wink with confidence?
• •Headline: Your Secret to Waking Up Flawless? It's a FlutterHabit. Body: Imagine: 5-10 days of perfect lashes. No smudging, no daily mascara battles. Just effortless beauty that saves you time and boosts your confidence. Join the thousands of women who’ve made FlutterHabit their go-to.
• •Headline: Busy Schedule? Beautiful Lashes Are Still Your Thing. Body: We get it. Life’s hectic. That’s why FlutterHabit was born – for busy moms, professionals, and anyone who wants stunning lashes without spending hours in a salon. Quick to apply, comfy to wear, and oh-so-gorgeous.
• •Headline: Not a Lash Pro? No Worries! We’re Your Lash Besties. Body: New to DIY lashes? Our supportive community, easy-to-follow tutorials, and free 1-on-1 consultations mean you’re never alone on your lash journey. Get ready for your best lashes ever, guaranteed.
• •Headline: More Than Just Lashes. It's an Empowerment Habit. Body: Feel unstoppable with lashes that enhance your natural beauty and fit your lifestyle. FlutterHabit is about giving you the tools to feel confident and amazing, every single day. Affordable, beautiful, and all you.