Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Artisanal, Quality-Focused, Playful, Stylish, Caring and Conscious

Brand Values

• •Quality Craftsmanship
• •Unique Style and Design
• •Sustainability and Eco-Consciousness
• •Customer Satisfaction
• •Love for Pets
• •Joy and Color

Best Practices

• •Always Prioritize "Handmade" and "Quality": Consistently weave in words like "handmade," "handcrafted," "quality materials," "durable," and "unique design" to reinforce these core attributes.
• •Embrace Warm and Pet-Centric Language: Use friendly, endearing terms when referring to pets (e.g., "furry friends," "your pup," "best mate") and their owners. Keep the tone positive and joyful.
• •Highlight Sustainability: Regularly mention the eco-friendly materials and practices. This appeals to conscious consumers and reinforces a core brand value. Phrases like "thoughtfully sourced," "eco-conscious choice," or "kind to the planet" can be used.
• •Showcase the "Melbourne Made" & "Latin Inspired Colour" Aspects: Grounding the brand in its local identity ("Handmade in Melbourne") and its unique design inspiration ("Vibrant, Latin-inspired colours") adds personality and a point of difference.
• •Maintain a Visually Cohesive Voice: Ensure that the tone of the copy matches the bright, stylish, and high-quality aesthetic of the product photography and overall branding. The words should feel like they belong with the images.

Social Perception

High-Quality and Beautiful Products, Trusted Small Business, Good Customer Service, Stylish and Unique, Ethical Choice

Copy Examples

• •Headline: Spoil Your Pup with Handmade Style! ✨ Discover collars as unique as your furry best friend. #FluffyTalesAustralia
• •Instagram Post: Melbourne sunshine and happy barks! ☀️ Our Adventure Awaits lead is perfect for exploring all your favourite spots. Handmade with love and durable materials, because every walk should be a Fluffy Tale! #DogAdventures #HandmadeDogGear #ShopLocalMelbourne
• •Product Description Snippet (for a new collar): "Introducing the 'Ocean Breeze' collar! Handcrafted right here in Melbourne, this vibrant design features sustainable cotton fabric and our signature sturdy hardware. Not just a pretty accessory, it's built for comfort, style, and all those joyful wags. Give your fluffy friend the luxury they deserve."
• •Facebook Ad: Tired of boring pet store basics? 🤔 At Fluffy Tales, we pour our hearts into creating unique, handmade dog accessories that are as durable as they are delightful. Shop our colourful collection today and let your pup’s personality shine! Quality you can feel, style they’ll love. [Link]
• •Email Subject Line: Pawsitively Perfect: New Arrivals & Your Pup's Next Favourite Accessory! 🐾