Brand Tone

Professional & Authoritative, Aspirational & Glamorous, Community-Oriented (B2B focus), Quality-Focused

Brand Values

• •Quality
• •Expertise & Professionalism
• •Customer Satisfaction
• •Innovation & Artistry
• •Safety

Best Practices

• •Prioritize "Quality" and "Professionalism": Ensure that all copy, from product descriptions to social media posts, reflects a commitment to high standards and expertise. Use terminology that resonates with lash professionals.
• •Balance Aspirational with Informative Content: While showcasing glamorous results is key, also provide educational and technical information that demonstrates product knowledge and supports lash artists in their craft.
• •Speak the Language of Lash Artists: Incorporate industry-specific terms naturally, but ensure clarity. Content should feel like it's coming from a knowledgeable peer in the lash community.
• •Maintain Visual and Textual Cohesion: Ensure that the tone of the copy aligns with the high-quality, professional imagery used on the website and social media. For example, glamorous photos should be paired with equally sophisticated and aspirational text.
• •Engage with the Community Authentically: When responding to comments or messages, maintain the professional yet approachable tone. Foster a supportive community by sharing user-generated content (with permission) and participating in industry discussions where appropriate.

Social Perception

Positive for Salon Services, Respected within the Professional Community (Emerging), Associated with High-Quality Aesthetics, Trusted Product Supplier (Primarily B2B)

Copy Examples

• •Fluffy Lashes Club: Master the Art of Luxurious Lashes. Premium Quality for Professionals.
• •Obsessed with this voluminous transformation! ✨ Our [Product Name] lashes delivering unparalleled fluffiness and drama. Tag a fellow lash artist who needs to experience this quality! #FluffyLashesClub #LashGoals #ProfessionalLashes #LashArtist
• •Engineered for excellence. Our [Adhesive Name] offers superior retention and a seamless bond, allowing you to create flawless, long-lasting lash masterpieces for your clients. Trust the professionals' choice. #LashSupplies #ExpertQuality
• •Elevate Your Craft with Fluffy Lashes Club. Discover our curated collection of premium lash extensions, adhesives, and tools designed for discerning lash artists. Join the club of professionals dedicated to quality and breathtaking results. Shop Now & Explore Our Pro Line! [Link]
• •The Secret to Perfect Fluff: A Pro's Guide to Selecting & Applying Volume Lashes. Unlock expert tips from Fluffy Lashes Club.