Tono de Marca

Aspirational, caring, and sophisticatedly playful.

Valores de Marca

• •Quality and Aesthetics
• •Curation and Exclusivity
• •Conscious Consumerism and Sustainability
• •Community and Customer-Centricity

Mejores Prácticas

• •Lead with "Why," Not Just "What": Always frame products around the benefit to the pet's well-being and the owner's lifestyle. Instead of "durable leash," try "for walks filled with confidence and style."
• •Elevate the Everyday: Use sophisticated and evocative language typically reserved for human fashion and lifestyle brands. Words like "curated," "essentials," "collection," and "edit" reinforce the premium positioning.
• •Maintain a Warm and Personal Voice: Whether in an email, social media reply, or on the 'About Us' page, write as if you are a fellow, discerning pet lover. Use pet-centric-but-clever phrases like "follow the nose" and always respond to customer feedback with genuine appreciation.
• •Balance Playfulness with Polish: The brand’s charm comes from its sophisticated playfulness. A dog can be a "fluffy friend" and also a wearer of "canine couture." Avoid overly simplistic or juvenile language to maintain the luxury feel.
• •Let Visuals and Copy Work Together: Ensure all photography is clean, warm, and professional. The copy should complement this aesthetic, telling the story behind the beautiful image and highlighting the quality, craftsmanship, and love that goes into each product.

Percepción Social

Highly trusted, premium, and delightful shopping destination for dog lovers. Customers perceive the brand as a reliable source for high-end, unique products with excellent, personal customer service and impeccable taste. The brand is seen as providing 'great products and great service' and 'rocks' as an 'amazing company'.

Ejemplos de Copy

• •More than just a collar. It's a statement. Discover the Artisan Collection, where timeless design meets everyday durability. For the pup who deserves the finest.
• •Sunday moments, made better. Our curated beds aren't just for sleeping; they're for dreaming. Soft, sustainable, and stylishly at home in any space.
• •A Little Luxury for Your Love.
• •The Edit Is In. Shop the latest in canine couture, handpicked for the modern pup and their person. Style that wags.
• •Ready for any adventure. This thoughtfully designed treat pouch keeps rewards close and your hands free. Because every good dog deserves a great accessory.