Brand Tone

passionate, fun, and reassuring

Brand Values

• •Love for Pets
• •Quality and Artistry
• •Customer Happiness
• •Simplicity and Trust

Best Practices

• •Lead with Emotion, Support with Logic: Always start with the emotional connection between the owner and their pet. Use words like "love," "cherish," "charm," "personality," and "masterpiece." Follow up with the logical reassurances: "hand-illustrated," "satisfaction guaranteed," "simple process."
• •Keep it Playful and Casual: Maintain a fun, approachable tone. Use phrases like "we got you covered," "don't sweat it," and "up to fluff" to create a friendly and non-corporate feel. This builds rapport and makes the brand more relatable.
• •Center the Pet as the "Star": The pet is the hero of the story. The copy should always revolve around capturing the pet's unique essence. The product is the medium, but the pet is the subject and the inspiration.
• •Emphasize Quality and Human Touch: Consistently use terms like "hand-illustrated," "our artists," and "custom-made" to reinforce the value and distinguish the brand from automated or low-quality competitors. This justifies a premium price point.
• •Use Strong, Clear Calls-to-Action (CTAs): Guide the user confidently. Use direct and enthusiastic CTAs like "Get Yours Now!", "Create Your Pet Portrait," or "Turn Your Pet Into Art" to make the next step feel exciting and easy.

Social Perception

Fluffes.com aims to be perceived as a premium, heartfelt, and reliable service for pet lovers. They are the go-to brand for high-quality, personalized pet memorabilia. By focusing on hand-drawn artistry and customer guarantees, they differentiate themselves from generic print-on-demand services. The brand cultivates a community of proud pet parents who want to celebrate their furry (or scaly, or feathery) friends in a unique and stylish way.

Copy Examples

• •Your pet isn't just a pet, they're family. Turn your favorite photo of them into a timeless piece of art. Our artists hand-illustrate every detail to capture their unique spark. Ready to see your best friend become a masterpiece? Click to get started! #Fluffes #PetPortraits #DogArt #CatArt
• •That look they give you. That quirky head tilt. That's what we capture. Get a custom, hand-illustrated portrait of your pet that's as unique as they are. 100% Happiness Guaranteed.
• •Subject: Don't Let Those Memories Live Only On Your Phone! | Your pet’s cutest moments deserve more than just a spot in your camera roll. Let's turn them into a beautiful portrait you can cherish forever. For a limited time, get 15% off your first custom pet mug. Sip your coffee with your best friend every morning!
• •Cozy home decor idea: A custom portrait of your furry co-pilot! 🐾 We create stunning, modern art from your pet's photo. Perfect for gallery walls, office desks, or as a heartfelt gift for the pet parent in your life. #PetDecor #CustomArt #GiftIdeas #Fluffes
• •Take your best friend everywhere you go! Our durable, stylish tote bags feature a hand-drawn portrait of your pet, turning an everyday essential into a statement of love. Just upload your favorite pic, and our artists will handle the magic. It’s a walking masterpiece!