Brand Tone

Friendly, Approachable, Humorous, Playful, Caring, Supportive, Enthusiastic, Passionate

Brand Values

• •Comfort
• •Quality and Durability
• •Customer Satisfaction & Service
• •Style and Aesthetics
• •Practicality and Ease of Use/Maintenance

Best Practices

• •Embrace Warmth and Empathy: Always communicate with a friendly, understanding, and supportive voice, especially when addressing parents or discussing comfort.
• •Inject Playful Humour (Appropriately): Don't be afraid to use lighthearted language, witty comparisons (like "stylish marshmallow"), and a generally cheerful tone. Keep it genuine and relatable.
• •Prioritize "Comfort" in Your Lexicon: Consistently use words and phrases that evoke softness, support, and relaxation. Think "cloud-like," "heavenly," "snuggly," "ultimate comfort."
• •Be Genuinely Enthusiastic: Let your passion for the product and for making customers happy shine through in your words. Respond to reviews and comments with personalized and appreciative language.
• •Keep it Real and Relatable: Use everyday language that resonates with your audience. Avoid overly formal or jargon-filled copy. Share user-generated content and testimonials to build authenticity.

Social Perception

Highly Positive for Comfort, Seen as a Desirable Item for Parents/Nurseries, Good Customer Service, Stylish Addition to Home

Copy Examples

• •Headline: Sink into Your Happy Place. Body: Life’s too short for uncomfortable chairs. The Fluff Daddy recliner is your personal cloud of comfort, ready to make every moment at home a little more ‘ahhh’. Perfect for feeding, reading, or just blissing out.
• •Social Media Post: Warning: May cause extreme relaxation! 😉 Our Fluff Daddy chairs are designed for serious comfort. Swivel, recline, and conquer that to-do list (or just your nap schedule). #FluffDaddy #ComfortGoals #NurseryChair #MeTime
• •Product Description Snippet: More than just a chair, it’s a warm hug at the end of a long day. Crafted with the softest, durable fabrics and a sturdy frame, the Fluff Mumma is here to support you through every feed, cuddle, and quiet moment. Because you deserve to be comfy.
• •Email Subject: Officially declare your couch "second best." Body: Get ready to meet the new favourite seat in your house! The Fluff Daddy isn't just ridiculously comfortable; it's stylishly designed to make any corner of your home the coziest. Click here to find your fluff!
• •Short Ad Copy: Tired? Fluffy. Stressed? Fluffy. Happy? Fluffy. The Fluff Daddy: Basically, the answer to everything. Experience the ultimate in cozy comfort.