Brand Tone

Casual, trendy, youth-focused, direct, informal, uses slang and popular hashtags.

Brand Values

• •Style & Trendiness
• •Comfort
• •Community
• •Affordability

Best Practices

• •Maintain a Consistent Tone: Whether on social media, the website, or in emails, the language should always be casual, confident, and aligned with streetwear culture.
• •Leverage User-Generated Content: Feature customer photos and reviews in marketing materials to build trust and social proof.
• •Use Relevant Hashtags: Continue to use a mix of broad and niche-specific hashtags on platforms like Instagram and TikTok to reach a wider yet targeted audience.
• •Be Transparent About Shipping: To address customer concerns, it would be beneficial to provide clear and realistic shipping timelines on the product pages and in order confirmations.
• •Engage with the Community: Respond to comments and messages on social media promptly and foster a two-way conversation with followers to strengthen brand loyalty.

Social Perception

Mixed. Loyal following appreciates aesthetic and quality, strong community of fashion enthusiasts. Concerns about operational aspects (shipping delays, customer service), low trust score due to recent establishment and legitimacy inquiries.

Copy Examples

• •Your new uniform has arrived. The Fluent Cross Hoodie, designed for comfort and built for the streets. Tap to shop.
• •How do you rock your Fluent? Show us your style. #projectfluent #streetwear
• •Comfort that speaks volumes. Discover the latest collection from Fluent.
• •Don't miss out. For a limited time, get free shipping on all orders over $75. Your new favorite hoodie is waiting.
• •Tired of compromising on style or comfort? With Fluent, you don't have to. Our latest drop of premium sweatpants is here. Shop now.