Brand Tone

aspirational, chic, and confident

Brand Values

• •Quality & Craftsmanship
• •Elegance & Style
• •Femininity & Empowerment
• •Modernity with a Classic Touch
• •Exclusivity/Desirability

Best Practices

• •Develop a Brand Voice Guide: Document FLTM's specific tone (aspirational, chic, confident), key messaging points, "do's and don'ts" for language, and preferred vocabulary. This ensures anyone writing copy understands the brand's voice.
• •Focus on "Show, Don't Just Tell": Instead of saying "our bags are high quality," describe the craftsmanship, the feel of the materials, or the meticulous design – "Experience the supple embrace of Italian leather, expertly stitched..."
• •Use Evocative Language: Employ words that conjure feelings of elegance, confidence, and aspiration. Think "sophisticated," "timeless," "empower," "discover," "curated," "signature."
• •Maintain Visual & Textual Harmony: Ensure the copy complements the sophisticated and chic visuals used on the website and social media. The imagery sets a tone; the text should reinforce it.
• •Speak to Your Audience's Aspirations: Frame product benefits around how they will make the customer feel and the lifestyle they aspire to. Connect the products to confidence, elegance, and self-expression.

Social Perception

high-quality, stylish French accessory brand

Copy Examples

• •Website Homepage Banner: "FLTM: Elevate Your Everyday. Discover Parisian-inspired elegance, crafted for the modern woman."
• •Instagram Post (New Collection): "Unveiling the essence of sophistication. Our new collection has arrived – timeless pieces to define your signature style. Explore the artistry. #FLTMFrance #ParisianChic #NewCollection"
• •TikTok Video Caption (Styling Tip): "From desk to dinner, effortlessly. See how the 'Amélie' bag transforms your look. Confidence, carried. ✨ #FLTMStyle #BagTransformation #OOTDInspo"
• •Product Description: "Indulge in the luxurious touch of the 'Éloise' wallet. Meticulously crafted and designed for those who appreciate the finer details, it’s more than an accessory – it’s a statement."
• •Email Newsletter Subject: "Be the First to Experience: New Arrivals from FLTM France Are Here!"