Brand Tone

Technical, performance-oriented, and aspirational. Confident and focused on pushing boundaries in 3D printing.

Brand Values

• •Speed and Efficiency
• •Innovation
• •Quality and Performance
• •Customer-Centricity

Best Practices

• •Lead with Speed, Support with Quality: Always open with the key differentiator: speed. Use dynamic words like "blazing," "ultra-fast," and "record time." Immediately follow up with benefits related to quality, precision, and material compatibility to address potential user concerns.
• •Use Technical Language Confidently: The target audience is knowledgeable. Don't shy away from mentioning Klipper firmware, direct-drive extruders, high-flow hotends, and specific speed metrics (mm/s). This builds credibility and speaks directly to the interests of enthusiasts and professionals.
• •Translate Features into User Benefits: For every technical feature, explain the "so what." Instead of just saying "300°C All-Metal Hotend," say "Unleash your potential with engineering-grade materials thanks to our 300°C all-metal hotend."
• •Foster a Community of Pioneers: Frame your customers as innovators and leaders. Use language like "Join the high-speed era," "Showcase your incredible works," and "Explore the limitless possibilities." This creates an aspirational feel and encourages user-generated content.
• •Maintain a Consistent Voice of Authority: From the website to customer support emails to social media, the tone should be confident and expert. FLSUN is positioned as a leader in its niche, and the language should reflect that—avoid overly casual or uncertain phrasing.

Social Perception

Perceived as a leader in high-speed 3D printing, especially within the delta printer category. Customers and reviewers are impressed by print speeds. However, the perception is nuanced, acknowledging trade-offs like noise and the need for user tuning for optimal quality. Seen as ideal for experienced users, makers, and businesses requiring rapid prototyping and comfortable with technical intervention. Respected for innovation and pushing market boundaries, even if user experience isn't always polished.

Copy Examples

• •Stop Waiting, Start Creating. Your ideas can't wait. The FLSUN S1 Pro turns concepts into reality at a blistering 1200mm/s. Unleash your creativity at a speed you have to see to believe. #FlsunS1 #3DPrinting #HighSpeed #Innovation
• •The Perfect Balance of Speed and Precision. The FLSUN T1 Pro brings ultra-high-speed printing to your workspace without compromise. With its enclosed chamber, 300°C hotend, and advanced Klipper firmware, you can produce high-quality parts in a fraction of the time. From PLA to ABS, achieve flawless results, fast.
• •Your Print Farm is About to Get a Major Upgrade. Running a business means every second counts. Our FLSUN S1 Pro Double Deals are designed for serious production. Imagine doubling your output without doubling your wait time. It's not just a printer; it's a competitive advantage. Explore our pre-sale specials for 3D print farms.
• •Welcome to the High-Speed Era of 3D Printing. At FLSUN, we don't just build printers; we engineer possibilities. Driven by innovation and a passion for speed, we empower creators to break boundaries. Discover the difference a delta makes.
• •FLSUN V400: More than just speed? Let's talk performance. We know the FLSUN V400 is famous for its speed, but its real strength is in its performance-to-price ratio. Klipper-powered right out of the box, an all-metal hotend, and a large build volume make it a tinkerer's dream. Share your mods and best prints below!