Brand Tone

Professional and Reliable, Innovative, Solution-Oriented, Approachable (with a touch of humor), Customer-Focused

Brand Values

• •Exceptional Service
• •Innovation
• •Health and Safety
• •Sustainability
• •Quality
• •Reliability
• •Inclusivity

Best Practices

• •Balance Professionalism with Approachability: While emphasizing expertise and quality (e.g., "leading specialist," "superior sanitation"), incorporate relatable language and, where appropriate (like with SHVT Box), a touch of light-heartedness to connect with different segments.
• •Highlight Solutions and Benefits, Not Just Features: Instead of just saying "large fleet," explain the benefit: "NZ's largest fleet of specialised sanitation trucks, we set ourselves apart in the industry..." ensuring wide coverage and capability. Translate "hospital-grade cleaning" into the benefit of "peace of mind" and safety.
• •Emphasize Core Values Consistently: Weave in keywords related to innovation, hygiene, sustainability, and customer service across all communications. For instance, always mention eco-friendly options when relevant.
• •Adapt Tone Slightly for Different Sub-Brands/Audiences: While the core Flssh tone is professional and reliable, the "Prestige" line can adopt a more sophisticated and elegant tone, while "SHVT Box" can be more direct and robust in its language, fitting its construction site audience.
• •Maintain Clarity and Confidence: Use clear, concise language. Confident statements like "NZ's Sanitation Leader" or "We prioritize exceptional service & innovation so you can be FLSSH with confidence" reinforce authority and trustworthiness.

Social Perception

As a Leader/Expert, High-Quality & Hygienic, Versatile, Modern & Professional, Trustworthy

Copy Examples

• •Headline: Event-Ready, Planet-Friendly: Experience Flssh Sanitation. Body: "Planning an event in Auckland? Flssh offers innovative and sustainable portable toilet solutions, ensuring your guests' comfort and upholding the highest hygiene standards. From luxury loos to practical units, we're NZ's sanitation leaders for a reason. Get a quote today!" (Tone: Professional, Sustainable, Reassuring)
• •Headline: Construction Sites? We Give a SHVT About Your Crew's Needs. Body: "Keep your Auckland construction site running smoothly with Flssh's SHVT Box range. Durable, hygienic, and delivered on time. We're serious about sanitation so you can focus on the job. Call us for reliable site solutions." (Tone: Humorous, Direct, Reliable)
• •Headline: Unforgettable Weddings Start with Flawless Details. Introducing Prestige by Flssh. Body: "Your special day deserves the best, right down to the amenities. Our Prestige line offers luxury portable restrooms that blend seamlessly with elegant Auckland events, providing unparalleled comfort and style for your guests. Elevate your event with Flssh." (Tone: Aspirational, Sophisticated, Quality-focused)
• •Headline: Leading Health & Safety in Portable Sanitation Across NZ. Body: "At Flssh, your safety is our priority. With hospital-grade cleaning, ATP sanitation monitoring, and AllyPro technology, we deliver superior hygiene and peace of mind for every event and site in Wellington, Waikato, Bay of Plenty, and Auckland. Choose the experts." (Tone: Authoritative, Trustworthy, Innovative)
• •Headline: Flssh: Smart Sanitation Solutions. Superior Service. Sustainable Practices. Body: "From Auckland festivals to Wellington film sets, Flssh provides New Zealand's largest fleet of specialized sanitation. We're committed to exceptional service, cutting-edge hygiene, and eco-friendly options. Be Flssh with confidence!" (Tone: Confident, Comprehensive, Modern)