Brand Tone

Uplifting and Positive, Authentic and Passionate, Approachable and Appreciative, Dreamy and Ethereal, Energetic and Modern

Brand Values

• •Artistic Freedom and Authenticity
• •Emotional Connection
• •Positivity and Gratitude
• •Innovation and Pushing Boundaries
• •Growth and Learning

Best Practices

• •Embrace Positivity and Hope: Even when discussing deeper or more emotional themes, frame the message with an underlying sense of optimism or a journey towards a positive resolution, reflecting the band's core message of finding happiness.
• •Use Evocative and Sensory Language: Incorporate words that evoke a dreamy, ethereal, or atmospheric feeling (e.g., shimmering, waves, horizon, celestial, vibrant) to align with their musical style and visual branding.
• •Maintain Authenticity and Openness: Share genuine insights into the creative process, tour life, or the meaning behind songs. Address fans directly and with appreciation, fostering a personal connection.
• •Highlight the Unique Genre Blend: Confidently describe their music as a fusion (e.g., rock meets electronic soundscapes, anthemic pop-rock with an EDM pulse), celebrating their distinct sound rather than shying away from its unique positioning.
• •Visual-Lyrical Cohesion: Ensure that the tone of the copy complements the visuals used (album art, photos, video stills). If the imagery is dreamy and water-themed, the language should echo that to create a cohesive brand experience.

Social Perception

Refreshing and Unique, Talented Musicians, Emotionally Resonant, Genre-Bending, Loyal Fanbase

Copy Examples

• •Immerse yourself in 'Yume,' our debut album – a journey through soundscapes of hope and introspective melodies. We poured our hearts into this, find your story within ours. ✨ Listen now. #FLOYA #Yume #NewMusic
• •Feel the energy. Share the dream. We're bringing 'Yume' to life on tour! Expect nights where rock anthems meet ethereal waves, creating moments we'll build together. Get your tickets and let's make some memories. 🌊 #FLOYALive #DreamAwakeTour
• •Wear the dream. Our new [Merch Item] is inspired by the fluid journey of 'Yume' – a reminder to find beauty in the flow of life. Limited pieces available. Shop the vibe. #FLOYAmerch #EtherealStyle
• •Your interpretations of our music are incredible. We saw [Fan's art/cover] and were blown away! It's why we do this – to connect and share. Keep dreaming with us. What does 'Yume' mean to you? 👇 #FLOYAFamily #MusicConnects
• •From a simple idea to the final track – it's a journey of passion, late nights, and a little bit of magic. We're just two guys making the music we love, hoping it finds a home with you. Thanks for being on this ride. 🙏 #FLOYA #AuthenticMusic #BehindTheSound