Brand Tone

Nurturing, Educational, and Aspirational

Brand Values

• •Holistic Wellness
• •Efficacy
• •Self-Care

Best Practices

• •Use "You-Centric" Language: Frame benefits around the customer's experience. Instead of "Our product contains X," use "You can achieve Y with..." This makes the copy more personal and relatable.
• •Focus on Verbs of Transformation and Calm: Employ action words that evoke a sense of gentle change and peace, such as restore, balance, soothe, calm, breathe, unwind, glow, and discover.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the calm, clean, and nature-inspired visuals on social media and the website are matched by equally soothing and nurturing language in all copy.
• •Educate, Don't Just Sell: Continue using blog posts, detailed descriptions, and social media carousels to explain the why behind the products. This builds authority and trust, positioning FLOWWE as an expert guide rather than just a retailer.
• •Encourage Rituals, Not Just Routines: Frame product use as a mindful self-care ritual. Use language like "your morning glow ritual" or "your evening unwind session" to elevate the experience from a simple task to a meaningful practice.

Social Perception

Quietly Trusted but Lacking Broad Awareness

Copy Examples

• •Is your skin sending out an SOS? Calm the alarm. Our Dermal Repair Oil is more than just a moisturizer—it's a rescue mission in a bottle. Formulated with barrier-repairing peptides, it soothes redness and restores balance, leaving you with skin that feels as good as it looks. Tap to bring peace to your skin.
• •The world is loud. Your wellness routine shouldn't be. Discover how the simple act of scent can transform your space and your state of mind. Our Indriyaa essential oil blends are crafted to help you relieve stress, improve sleep, and find your center. Breathe your way to a calmer you. #FlowweIntoWellness #Aromatherapy
• •Headline: Effortless Wellness, Radiant Results. Sub-headline: Discover our curated collection of clinical skincare and aromatherapy essentials, designed to restore your natural balance and glow.
• •Feeling stressed? Your rescue ritual is inside.
• •Meet your midday glow-up. The SkinOrigin Radiance Mist is your secret weapon for luminous, hydrated skin, anytime, anywhere. A single spritz delivers a potent blend of antioxidants and hydrators to revive a dull complexion and protect against environmental stressors. It’s not just a mist; it’s a moment of self-care to restore your skin's bright, dewy finish.