Brand Tone

Caring and Empathetic, Informative and Reassuring, Natural and Holistic, Approachable and Personal, Encouraging

Brand Values

• •Well-being and Health
• •Relaxation and Stress Reduction
• •Natural Solutions
• •Quality of Life Improvement
• •Customer Empowerment
• •Authenticity/Transparency

Best Practices

• •Speak Directly to "You": Address the customer personally to create a connection and show you understand their needs (e.g., "Your natural path...", "If you're feeling...").
• •Focus on Benefits, Not Just Features: Explain *how* the product improves the customer's life (e.g., "melt away stress," "wake up refreshed") rather than just listing product attributes (e.g., "6000 plastic spikes").
• •Use Empathetic and Understanding Language: Acknowledge their struggles (pain, stress, poor sleep) and position the product as a supportive solution. Phrases like "We understand," "We get it," or directly referencing common issues builds rapport.
• •Maintain a Positive and Encouraging Voice: Even when discussing problems, keep the overall tone hopeful and focused on the positive changes the product can bring. Highlight the journey to well-being.
• •Incorporate Authenticity and Personal Touches: Share real testimonials (with permission) and, where appropriate, the founder's story or passion. This builds trust and makes the brand more relatable. Using words like "zelfzorg" (self-care) reinforces the brand's supportive stance.

Social Perception

Positive Customer Experiences, Effective Product, Life-Changing for Some, Initial Sensation vs. Long-term Benefit

Copy Examples

• •Headline: Find Your Calm: Melt Away Stress in Minutes. Body: Life’s demanding, but your well-being comes first. Lie back on the Flowmat and let thousands of gentle pressure points soothe tension, quiet your mind, and invite deep relaxation. Your natural path to a more peaceful you starts here. Call to Action: Discover Natural Relaxation
• •Headline: Wake Up Refreshed: The Secret to Deeper, More Restful Sleep. Body: Tossing and turning? The Flowmat helps prepare your body and mind for quality sleep. By releasing physical tension and promoting a sense of calm, you can drift off more easily and wake up feeling revitalized. Call to Action: Improve Your Sleep Naturally
• •Headline: Unlock Your Body's Vitality, Naturally. Body: Our acupressure Flowmat is designed to stimulate your body's own healing mechanisms. Experience improved circulation, relief from aches and pains, and a boost in your overall energy levels – simply by making time to connect with yourself. Call to Action: Boost Your Vitality
• •Headline: More Than a Mat – It's Your Daily Ritual for Well-being. Body: From Lieke, Flowmat founder: "I believe deeply in the power of relaxation for a healthier, happier life. That's why I created Flowmat – to share this simple yet profound tool with you. Make it your daily self-care ritual." Call to Action: Start Your Flowmat Journey
• •Headline: Real People, Real Relief: "Finally, I can truly relax!" Body: Hear from happy Flowmat users! "After weeks of shoulder pain, my Flowmat brought relief. Now it's my go-to whenever I feel stiffness." - R.M. Join our community experiencing the natural benefits of acupressure. Call to Action: Read More Success Stories