Brand Tone

Informative & Authoritative, Reassuring & Supportive, Accessible & Practical

Brand Values

• •Reliability & Accuracy
• •Accessibility & Affordability
• •Public Health & Responsibility
• •Ease of Use & Convenience
• •Trustworthiness

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand, avoiding overly technical jargon unless explaining specific, necessary details (like sensitivity/specificity, which should still be explained clearly). The product is for the general public.
• •Emphasize Assurance and Reliability: Consistently mention HSA approval and product effectiveness (accuracy, speed, variant detection) to build and maintain trust.
• •Maintain a Supportive and Empathetic Voice: Acknowledge the user's need for quick, dependable health information. Frame testing as a proactive and responsible step.
• •Ensure Information is Factual and Up-to-Date: Regularly update any claims about variant detection or product specifications based on the latest information from health authorities or company news.
• •Focus on User Benefits: Highlight how FlowFlex helps the user – quick results, ease of use, peace of mind, affordability, ability to protect themselves and others.

Social Perception

Trusted & Official, Reliable & Effective, Accessible & Go-To Option, Familiar

Copy Examples

• •Headline: Peace of Mind in 15 Minutes. Trust FlowFlex. Body: HSA-approved FlowFlex COVID-19 ART kits. Accurate, easy to use, and reliable results when you need them most. Pick yours up today.
• •Headline: Your Health, Protected. FlowFlex Makes it Simple. Body: With clear instructions and rapid results, taking control of your health is easy. FlowFlex is your partner in practicing social responsibility. Suitable for home and office.
• •Headline: Affordable. Accurate. Accessible. That's FlowFlex. Body: Don't let uncertainty linger. Get quick and reliable COVID-19 & Flu test results with FlowFlex, widely available across Singapore.
• •Headline: Stay Prepared with FlowFlex. Trusted by Families and Professionals. Body: From routine checks to testing before visiting loved ones, FlowFlex provides the dependable accuracy you need. HSA authorized for your confidence.
• •Headline: FlowFlex: Detecting What Matters, Quickly. Body: Our HSA-approved ART kits are continuously verified against new COVID-19 variants, ensuring you get reliable results in just 15 minutes. Also available for Influenza A/B.