Tono de Marca

Empowering, Educational, Friendly, Approachable, Caring, Supportive, Confident, Trustworthy, Eco-Conscious, Responsible

Valores de Marca

• •Sustainability & Eco-Friendliness
• •Empowerment & Education
• •Inclusivity & Understanding
• •Comfort & Reliability
• •Quality & Safety
• •Community & Giving Back
• •Family & Heritage

Mejores Prácticas

• •Always Emphasize Empowerment and Support: Frame messages positively, focusing on freedom, confidence, and comfort. Avoid language that pathologizes periods or bladder leakage; instead, normalize these experiences and offer solutions.
• •Weave in Sustainability Naturally: Don't just state you're eco-friendly; explain how (e.g., "reduce waste with our reusable bamboo pads," "our carbon-neutral deliveries help protect the planet"). Connect it to a larger mission.
• •Speak with Relatable Honesty: Acknowledge the realities of periods and life's different stages (e.g., "Life's busy, unpredictable... Flowette's Here to Groove with You!"). Use clear, straightforward language, avoiding overly technical jargon where possible, but be precise about product benefits (e.g., absorbency levels).
• •Maintain a Caring and Inclusive Voice: Address a wide range of experiences and ages, from teens to those in their 40s and 50s+. Ensure imagery and language reflect diversity and inclusivity.
• •Back Claims with Transparency and Trust-Builders: Consistently mention PFAS-free materials, the 100-day risk-free trial, and positive customer experiences (ethically). If mentioning charitable partnerships or environmental contributions, be specific.

Percepción Social

Generally perceived positively for its commitment to sustainability, product comfort, and effectiveness. Customers appreciate the eco-friendly alternative to disposable products and the brand's ethical stance. The 100-day trial is seen as a plus.

Ejemplos de Copy

• •Headline: Flow Freely. Live Sustainably. Body: Your period shouldn't hold you back, and neither should your period care. Discover Flowette's comfortable, reliable, and eco-friendly solutions, designed for every phase of your life. Make a choice that's good for you, and great for our planet. #Flowette #SustainablePeriods #PeriodPositive
• •Headline: Confidence from Teen Years to Menopause, Naturally. Body: We get it. From the first period to navigating perimenopause, your body is on an incredible journey. Flowette is here with gentle, effective, and PFAS-free period and bladder leak care that supports you every step of the way. Embrace every change with confidence. #WomensHealth #FlowetteCare #BodyPositive
• •Headline: Periods Shouldn't Cost the Earth. Body: Did you know the average person uses over 11,000 disposable menstrual products in their lifetime? Make the switch to Flowette's reusable period pants and menstrual cups. Save money, reduce waste, and join our mission for a greener planet. Plus, every purchase helps us give back. #EcoFriendlyPeriod #ReduceReuseFlow #FlowetteImpact
• •Headline: Worried About Leaks? We've Got You Covered (Literally!). Body: Sleep soundly, hit the gym, or conquer your day without a second thought. Our Ultra Guard Super Plus period pants hold up to 60ml, giving you peace of mind and ultimate protection. Try Flowette risk-free for 100 days! #LeakProof #PeriodConfidence #FlowetteProtection
• •Headline: More Than Just Period Care. It's a Movement. Body: At Flowette, we're breaking taboos, promoting sustainability, and empowering individuals. Founded on generations of wisdom, we're a family committed to making a positive impact—one period, one reusable product at a time. Join the Flowette family. #PeriodPower #SustainableLiving #FlowetteFamily