Brand Tone

Caring, Reliable, and Joyful

Brand Values

• •Customer Satisfaction: Proactive communication, personalization, and responsiveness to customer needs.
• •Quality and Freshness: Fresh flower deliveries daily and providing vibrant, fragrant arrangements.
• •Personal Connection and Care: Taking the time to listen and understand customer needs.
• •Reliability and Timeliness: Offering same-day delivery and being dependable.
• •Supporting Local: Identifying as a trusted local florist that cares about the community.

Best Practices

• •Emphasize Personal Connection: Always use warm, friendly, and approachable language. Refer to caring for the customer's needs and the recipient's joy. Highlight unique services like sending photos for approval.
• •Showcase Reliability and Trust: Clearly communicate delivery promises (e.g., same-day delivery), freshness guarantees, and attention to detail. Use words that inspire confidence, like "trusted," "reliable," and "guaranteed."
• •Focus on the Emotion/Occasion: Connect the flowers to the feelings they evoke or the milestones they celebrate. Use descriptive language that paints a picture of joy, love, sympathy, or appreciation.
• •Maintain a Helpful and Solution-Oriented Voice: Position the brand as a helpful partner in expressing emotions through flowers. Offer suggestions, be accommodating to requests, and make the ordering process seem easy and stress-free.
• •Be Genuine and Authentic: Let the passion for floristry and customer care shine through. Avoid overly corporate or generic language. The personal touch that customers love should be reflected in the words used. Steeven's positive mentions are a testament to this authentic care.

Social Perception

Customers perceive Flowery Flower as a high-quality, customer-focused local florist known for exceptional customer service, beautiful and fresh arrangements, and being a lifesaver for last-minute orders. They are seen as a go-to florist in the Gilbert area.

Copy Examples

• •Brighten their day, effortlessly. At Flowery Flower, we pour our hearts into every petal, ensuring your fresh, stunning arrangement arrives with a personal touch. Because making you and your loved ones smile is what we do best. #GilbertAZFlorist #FreshFlowers #SameDayDelivery
• •Another year of love? Say it with flowers that speak from the heart. Our handcrafted anniversary bouquets are designed to capture your unique story. Plus, we'll send you a photo before we deliver, so it's absolutely perfect. Order today for a truly special celebration. [Your Website Link]
• •Worried about getting it just right? From your first call to the moment your flowers are delivered, Steeven and the Flowery Flower team are here for you. We listen, we design, and we deliver joy – with a photo confirmation for your peace of mind! That’s the Flowery Flower promise. #CustomerCare #PersonalizedService #GilbertFlowers
• •Who needs a reason to make someone’s day? Surprise them with a burst of sunshine from Flowery Flower! Our vibrant ‘Just Because’ arrangements are the perfect way to share a smile. Fresh, beautiful, and delivered with care in Gilbert and beyond. [Your Website Link] #SpreadJoy #FlowerSurprise
• •Proudly serving our Gilbert neighbors with the freshest blooms and the warmest service! Supporting local means more personal care and arrangements crafted with passion. Thank you for choosing Flowery Flower – where every order is a chance to deliver happiness. #SupportLocalGilbert #CommunityFlorist #FloweryFlowerAZ