Brand Tone

Artisanal, delicate, and personal.

Brand Values

• •Craftsmanship
• •Nature
• •Personalization & Gifting
• •Simplicity

Best Practices

• •Emphasize "Handmade" and "Real": Always use words that reinforce the product's authenticity, such as "handmade," "hand-pressed," "real dried flowers," and "artisanal." This is the brand's primary differentiator.
• •Tell a Micro-Story: Briefly describe the flower used or the feeling it evokes (e.g., "the cheerful daisy," "a calming lavender sprig"). This adds a layer of personality and connection to nature.
• •Use Simple, Elegant Language: The copy should mirror the minimalist aesthetic of the products. Avoid overly complex or loud language. The tone should be calm, personal, and appreciative of beauty.
• •Highlight the Gifting Angle: Frame the products as the perfect solution for "thoughtful," "personal," and "unique" gifts, especially for occasions like birthdays, housewarmings, and baby showers.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the clean, bright, and minimalist style of the photography and videography. The words and visuals should work together to create a cohesive, delicate, and artisanal brand experience.

Social Perception

Flowertiles is perceived as a niche, artistic brand that offers a unique and aesthetically pleasing product. It appeals to customers looking for distinctive home decor items that are not mass-produced. The brand is seen as a provider of high-quality, thoughtful gifts. The association with Dutch design and craftsmanship likely adds to a perception of quality and style.

Copy Examples

• •Capture the quiet beauty of a summer field. Our 'Zomer' tile features a delicate arrangement of real, hand-pressed wildflowers, each one preserved to bring a piece of nature into your home. A timeless decoration, handmade in our studio. ✨ #flowertiles #handmade #dutchdesign #driedflowers #homedecor
• •Celebrate an October birthday with the Cosmos, a symbol of peace and wholeness. This 10x10cm handmade tile features a real, preserved Cosmos flower, making it a unique and personal gift. Each tile is one-of-a-kind, just like the person it's for. A perfect and original 'kraamcadeau' (baby shower gift).
• •From fresh flower to forever tile. 🌸✨ Watch the magic happen! #handmade #satisfying #flowertiles #tilemaking #smallbusiness #art
• •Just bloomed: Our new collection is here! 🌷
• •Tired of ordinary decor? Add a touch of natural elegance to your walls with Flowertiles. Each tile features real, dried flowers, handcrafted in the Netherlands. Perfect for a unique accent or a thoughtful gift. Discover our collection.