Brand Tone

aspirational, romantic, celebratory, friendly, approachable, polished, luxurious, emotionally charged

Brand Values

• •Celebration of Special Moments
• •Enduring Affection
• •Craftsmanship and Quality
• •Uniqueness
• •Customer Happiness

Best Practices

• •Lead with Emotion: Always connect the product to a feeling or a moment (love, celebration, appreciation, memory). Use emotionally resonant words like 'unforgettable,' 'timeless,' 'cherish,' and 'forever.'
• •Emphasize "Forever": Consistently highlight the long-lasting nature of the bear as a key differentiator from traditional flowers. Use phrases like 'a love that never fades,' 'the gift that lasts,' and 'a timeless keepsake.'
• •Use Celebratory Language: Frame every post and description around an occasion, whether it's a major holiday or a personal milestone. Use words like 'celebrate,' 'special occasion,' 'perfect gift,' and 'unforgettable moment.'
• •Leverage Visuals with Concise, Romantic Copy: On platforms like Instagram, let the high-quality photos do most of the talking. Keep captions short, romantic, and engaging, and always include relevant emojis (🌹, ❤️, 🎁, ✨) to enhance the celebratory tone.
• •Maintain a Premium Feel: Use words that convey quality and exclusivity, such as 'luxury,' 'handcrafted,' 'meticulously designed,' and 'exclusive.' This justifies the product's price point and reinforces its perception as a premium gift.

Social Perception

premium, niche gift item; modern, trendy, highly Instagrammable; decorative symbol of romantic gesture/special event; worthwhile purchase for significant others, valued for visual appeal and symbolic meaning

Copy Examples

• •Flowers wilt. Chocolates are eaten. This Valentine's Day, give a symbol of your love that lasts forever. Our handmade Rose Bears are the ultimate 'I love you' captured in a timeless embrace. Order now to make this moment unforgettable.
• •That anniversary glow. ✨ There’s no better way to celebrate another year of love than with a gift that’s as unique as your story. Which color says 'us'? 💖 #FlowerTeddyBear #AnniversaryGift #LoveInFullBloom
• •Meticulously handcrafted, each of our Luxury Rose Bears is a testament to timeless affection. Over 250 synthetic roses are carefully applied to create a stunning keepsake that captures the heart. It's more than a gift—it's a memory.
• •Make her birthday unforgettable! 🎂 For a limited time, get 20% off all our Rose Bears. Because a celebration this special deserves a gift that’s just as extraordinary. Tag someone who would love this!
• •The perfect proposal prop? We think so. A forever rose bear for a forever promise. Explore our collection for unique ways to celebrate your biggest moments. #ProposalIdeas #SheSaidYes #GiftForHer