Brand Tone

Elegant, Romantic, Helpful, Quality-Focused

Brand Values

• •Beauty & Aesthetics
• •Customer Satisfaction & Service
• •Timeless Gifting & Mementos
• •Creativity & Passion
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (elegant, romantic, helpful, quality-focused), key messaging points, preferred vocabulary (e.g., "artisans," "curated," "timeless," "memento"), and words to avoid. Share this with anyone creating content.
• •Use High-Quality Visuals Consistently: Ensure all photography and videography on the website and social media reflect the elegant and classy aesthetic. The beauty of the flowers should be the hero.
• •Train Customer Service on Brand Voice: Ensure that all customer interactions, whether via email, phone, or social media DMs, consistently reflect the helpful, accommodating, and professional tone of the brand.
• •Weave Brand Values into Storytelling: When describing products or sharing customer stories (with permission), subtly highlight the values of beauty, passion, creating mementos, and quality. For example, talk about the inspiration behind a specific arrangement.
• •Maintain Consistency Across All Platforms: The language and style used on the website (product descriptions, About Us page), social media captions, email newsletters, and even in-store signage (if applicable) should all align with the established brand tone and values. Regular audits can help ensure this.

Social Perception

Trusted Florist for Occasions, Provider of Quality & Stylish Arrangements, Accessible (Local Presence & Online), Accommodating & Customer-Oriented, Associated with Gifting Beyond Flowers

Copy Examples

• •Headline for Valentine's Collection: "Elegance in Every Petal. Craft the perfect romantic gesture with our timeless Valentine's Day Collection. Express your love with blooms that speak volumes."
• •Instagram Post for Preserved Flowers: "Forever Yours. Discover our Infinity Collection – real flowers, preserved to capture their beauty for years to come. A lasting memento for a love that’s timeless. #PreservedFlowers #EverlastingLove #FlowerStylePH"
• •Website Banner for Custom Orders: "Have a unique vision? Let our artisans bring your dream arrangement to life. We specialize in crafting bespoke floral designs for your most special moments. Contact us for a personal consultation."
• •Product Description for a Luxury Bouquet: "Indulge in the art of gifting. The 'Serene Elegance' bouquet features a curated selection of [Flower Type 1] and [Flower Type 2], artfully arranged to convey sophistication and heartfelt emotion. More than just flowers, it's an experience."
• •Facebook Ad for Same-Day Delivery (if applicable): "Last-minute expressions, delivered with class. Flower Style PH offers [mention delivery specifics, e.g., same-day delivery in Metro Manila] for those moments that can't wait. Order by [Time] for beauty at your doorstep today."