Brand Tone

Stylish & Trendy, Inspiring & Creative, Approachable & Friendly, Quality-conscious & Curated, Sustainable & Conscious

Brand Values

• •Lasting Beauty/Timelessness
• •Sustainability
• •Style & Aesthetics
• •Joy & Positive Energy
• •Quality & Craftsmanship
• •Personalization

Best Practices

• •Ensure all photography and visual content maintain a consistent aesthetic that reflects the brand's stylish, modern, and often minimalist appeal. Use similar lighting, color palettes, and composition styles.
• •Regularly use keywords that reinforce brand values, such as 'lasting,' 'timeless,' 'sustainable,' 'atelier-designed,' 'curated,' and 'stylish' across all written content.
• •Frame product descriptions and social media posts not just as items for sale, but as elements that contribute to a beautiful, sustainable, and joyful lifestyle. Share the 'why' behind the designs or collections.
• •When interacting with customers (comments, DMs, emails), maintain the friendly, approachable, yet knowledgeable and stylish tone. Offer helpful styling advice when appropriate.
• •When sharing user-generated content or collaborating with influencers, ensure their aesthetic and message align with Flowers to stay's emphasis on quality, style, and the beauty of long-lasting florals.

Social Perception

A go-to source for high-quality, stylish dried floral arrangements and home décor items. A brand that understands and curates contemporary interior design trends. An advocate for the beauty and practicality of dried flowers as a sustainable choice. A creative and inspiring brand for home styling enthusiasts.

Copy Examples

• •Forever beautiful, effortlessly chic. ✨ Our dried bouquets are designed in the FTS Atelier to bring lasting style to your space. No water, no fuss, just timeless elegance. Shop the collection via the link in bio. #flowerstostay #driedflowers #interiorstyling #sustainablehome
• •Flowers to stay: Where timeless design meets lasting nature. Discover curated dried bouquets, pampas, and unique vases to elevate your interior. Designed in our atelier, made to stay beautiful.
• •Tired of fleeting blooms? Embrace the enduring charm of dried flowers. From statement pampas to delicate bouquets, find your perfect 'forever flowers' at Flowers to stay. Sustainable, stylish, and always ready to impress. Delivery throughout NL & BE. Explore now!
• •Unleash a touch of wild, natural beauty into your home with our 'Be Wild' dried bouquet. A vibrant mix of textures and colours, artfully arranged in our atelier to capture the essence of a blooming meadow, forever. Perfect for adding a pop of personality that lasts. H: approx. 50cm. #bewild #driedbouquet #flowerstostay #colourfulinterior
• •Styling secrets from the FTS Atelier: Let pampas plumes add a touch of soft, bohemian elegance to any corner. Effortless to style, eternally chic. Find these beauties and more tips on our website. #pampasgrass #drieddecor #bohohome #flowerstostay #interiortips